Director of Sales & Marketing

Drumore Estate offers a hybrid work arrangement in Pequea, Pennsylvania, with a salary range of USD 52,000 to 65,000 per year. In this Director of Sales & Marketing role, you will shape sales strategy, drive marketing initiatives, and cultivate brand development to accelerate growth for a luxury estate. The position emphasizes building scalable systems, nurturing client relationships, and delivering measurable results, with collaboration on pricing and business development initiatives alongside ownership. Benefits include a flexible schedule, paid time off, and a retirement plan.

Benefits

• Flexible schedule
• Paid time off
• Retirement plan

Responsibilities

• Direct the overall sales and marketing strategy to drive growth for the luxury estate.
• Design, refine, and implement a best-in-class sales process from inquiry to booked event.
• Manage Salesforce CRM to optimize pipeline management, reporting, dashboards, workflows, and lead nurturing campaigns.
• Oversee lead flow to ensure timely responses, exceptional client experiences, and consistent follow-up.
• Provide venue tours and consult with prospects to help them picture their event at Drumore Estate.
• Develop and implement annual marketing plans to boost brand awareness and market presence.
• Partner with ownership on pricing strategies, promotions, and business development initiatives.
• Oversee website content, social media, digital marketing, advertising, PR, and brand consistency.
• Cultivate relationships with wedding professionals, corporate clients, community organizations, and referral partners.
• Track industry trends and competitors to identify opportunities for innovation and growth.
• Analyze sales metrics and generate reports to inform strategic decisions.

Requirements

• Proven success in sales leadership, hospitality, luxury events, or a related industry.
• Extensive experience with Salesforce CRM, including pipeline management, automation, reporting, and analytics.
• Demonstrated ability to develop and implement effective sales systems and client nurture strategies.
• Strong consultative selling skills with the ability to build trust and guide clients through the decision-making process.
• Experience leading marketing initiatives across digital and traditional channels.
• Excellent communication, presentation, and organizational skills.
• Self-motivated, collaborative, and committed to delivering exceptional client experiences.

Technologies

• Salesforce CRM
• Salesforce Cloud

What you’ll bring

The ideal candidate enjoys building structure, improving processes, and helping a growing organization. You are comfortable analyzing sales metrics, refining client communications, developing marketing campaigns, and actively engaging with prospective clients.