Director - Marketing & Strategy Operations

Direct and scale the operational foundation of the marketing organization across strategy execution, supplier programs, events, and disciplined performance reporting.

Responsibilities

• Lead marketing operations across creative services, supplier marketing, campaign operations, events, and marketing planning processes
• Manage and develop the creative and marketing operations team to ensure alignment on priorities, performance, and execution quality
• Oversee supplier marketing programs: planning, execution, performance tracking, and ROI accountability
• Manage marketing budgets, including forecasting, spend oversight, and prioritization of investments
• Direct integrated marketing planning and maintain the enterprise marketing calendar to align campaigns with business priorities
• Lead tradeshow and event strategy and execution, including budget, supplier participation, and performance outcomes
• Establish and improve marketing processes, workflows, and reporting to drive efficiency, visibility, and accountability
• Analyze performance data and business insights to guide decisions, optimize programs, and resolve complex issues
• Partner cross-functionally to deliver coordinated marketing initiatives supporting revenue, supplier, and customer objectives
• Maintain accountability for product quality directly or indirectly
• Perform other duties as assigned by management to support the business

Requirements

• 3+ years experience in a relevant marketing operations and strategy role
• Strong business judgment: evaluate trade-offs, prioritize resources, manage scope, and make recommendations with financial and operational impact
• Strong analytical skills: translate campaign, supplier, customer, and financial data into actionable improvements and accountability
• Excellent communication and presentation: stakeholder management, vendor management, and comfort influencing senior leaders and cross-functional partners
• Ability to operate independently in a fast-paced environment while maintaining attention to detail, organizational discipline, and executive-level follow-through
• Bachelor’s degree in marketing, communications, business, or a related field (required)
• MBA or advanced degree (preferred)
• 8+ years progressive marketing experience, including marketing operations, integrated marketing, campaign management, supplier/vendor marketing, or related functions
• 3+ years experience leading and developing employees (coaching, performance management, goal setting, employee development, talent planning)
• Experience managing multi-million-dollar marketing budgets, supplier-funded programs, and complex marketing investment portfolios (including MDF/co-op)
• Demonstrated ability to lead integrated marketing plans across creative, CRM, digital, events, supplier marketing, content, and sales enablement channels
• Proven ability to build and manage marketing calendars, campaign workflows, operating processes, performance reporting, and cross-functional execution plans

Budgets and Program Scope

• $5M supplier marketing program
• $3M operating budget

Span and Scope

• Direct reports: Yes (approx. 4) including Marketing Managers, Marketing Assistant, Marketing Coordinator
• Leadership responsibility: leads day-to-day activities, coaching, prioritization, and performance management for marketing operations and creative team members
• Focus and influence: drives enterprise marketing operations execution, supplier marketing programs, and integrated campaigns; influences cross-functional alignment with Sales, Product, Digital, and Supplier teams
• Decision-making authority: allocates budget, prioritizes campaigns, plans resources, and executes programs within established strategies; escalates significant risks, trade-offs, or investment decisions as needed
• Complexity: high, managing multiple budgets, integrated campaigns, supplier commitments, competing priorities, and cross-functional dependencies

Physical Requirements

• Ability to safely and successfully perform essential job functions consistent with ADA, FMLA, and other applicable federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards