Digital Marketing Manager

SPAN Enterprises offers a competitive annual compensation of USD 60,000 - 80,000, and this onsite role is based in Rock Hill, SC. You will lead SPAN’s digital marketing efforts across paid media, SEO, email, and conversion optimization, while also supporting trade shows, conferences, and strategic partnerships to strengthen brand presence. A Bachelor’s degree and at least five years of digital marketing experience are required, with a day shift schedule and a travel commitment of up to 25%.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Responsibilities

• Develop and execute digital marketing plans to boost lead generation, accelerate product uptake, and drive revenue growth
• Oversee and optimize paid media campaigns across channels such as Google Ads, paid social, and retargeting
• Lead SEO strategy, keyword research, and performance monitoring
• Partner with Content and Product teams to ensure consistent messaging, cohesive landing pages, and aligned campaigns
• Manage email marketing initiatives with segmentation, automation workflows, and performance analysis
• Analyze funnel analytics, attribution modeling, and conversion metrics to guide decisions
• Execute A/B tests and conversion rate optimization programs
• Own reporting on digital channel performance and derive actionable insights
• Support planning and management of SPAN's trade shows and conferences
• Coordinate pre-event, on-site, and post-event marketing activities to ensure alignment with the overall strategy
• Support booth messaging, promotional assets, and lead capture approaches
• Track event performance, lead quality, and follow-up campaigns
• Identify and assess partnership opportunities with industry organizations, vendors, and influencers
• Collaborate with internal teams to enable co-marketing initiatives and partnerships
• Help build enduring relationships that broaden SPAN's market presence

Requirements

• Bachelor's degree (Required)
• Minimum 5 years of digital marketing experience (Required)
• Day shift (Required)
• Location: Rock Hill, SC 29732 (Required)
• Travel: 25% (Required)

Core Principles

• Create: Innovation That Delights
• Commit: Success Through Dedication
• Connect: Trust Through Transparency