Digital Marketing & Lead Generation Specialist

The Digital Marketing & Lead Generation Specialist plans and executes consumer marketing efforts that support SENIOR FINANCIAL GROUP, INC. by generating qualified Medicare leads and nurturing prospects through coordinated, data-driven campaigns.

Location and Schedule

• Knoxville, TN (onsite)
• Work style: In person
• Interaction requirements: This role requires interaction with people and technology while standing or sitting.

Accessibility and physical requirements: Employees must be able to communicate with or without reasonable accommodation. The role requires the ability to sit for extended periods and enter information by keyboard at a reasonable rate of speed. It also requires acute hearing ability, seeing and reading information on a computer screen and printed documents, speaking, understanding, and writing English fluently, and performing repetitive hand motions. Duties may change at any time with or without notice.

Compensation

• Base pay: USD 55,000 - 80,000 per year

Role Summary

This position executes the consumer marketing strategy through campaign management and lead nurturing. The scope includes digital advertising, email/SMS marketing, social media, content and seminar promotion, analytics, marketing automation, and adherence to Medicare marketing requirements.

Key Responsibilities

• Execute annual, quarterly, and monthly marketing campaigns aligned with business objectives.
• Maintain the marketing calendar, coordinating campaigns, events, content, and enrollment initiatives.
• Manage campaign timelines, creative assets, approvals, and launches.
• Run A/B tests, monitor performance, and recommend tactical improvements.
• Manage paid advertising across Google, Meta, YouTube, LinkedIn, and other approved platforms.
• Configure audience targeting, budgets, tracking, and optimization for campaigns.
• Build a robust lead pipeline by testing, monitoring, and expanding on content.
• Improve lead nurturing, re-engagement, and follow-up using multiple approaches.
• Monitor advertising performance, ROI, and cost-per-lead metrics.
• Coordinate with external advertising vendors as needed.
• Create and manage consumer-facing marketing content, including blogs, email campaigns, social media, educational materials, videos, and seminar assets.
• Maintain the content calendar and ensure messaging aligns with company branding.
• Manage organic and paid social media campaigns, including monitoring engagement and online reputation.
• Build and maintain email, SMS, and automated marketing journeys.
• Segment audiences and develop campaigns based on lifecycle stage and marketing objectives.
• Test campaigns for quality, compliance, and deliverability.
• Maintain accurate marketing lists and subscription preferences.
• Maintain marketing campaigns, attribution, and reporting within Salesforce.
• Monitor marketing automations and campaign tracking.
• Prepare weekly, monthly, and quarterly performance reports.
• Analyze campaign metrics and recommend continuous improvements.
• Identify and coordinate resolution of marketing technology or data issues.
• Ensure all marketing materials follow CMS and company compliance requirements, submitting materials for required approvals before publication.
• Maintain accurate records of approvals, disclosures, and campaign documentation.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 3+ years of digital marketing experience.
• Experience executing lead generation and digital advertising campaigns.
• Working knowledge of email marketing, social media, PPC, SEO, and marketing analytics.
• Experience using Salesforce or a comparable CRM platform.
• Strong organizational, project management, communication, and analytical skills.
• Ability to manage multiple campaigns while meeting deadlines.

Technologies

• Salesforce
• Google, Meta, YouTube, LinkedIn
• PPC, SEO
• CMS
• Salesforce Marketing Cloud, Account Engagement, HubSpot
• WordPress
• Adobe Photoshop, Adobe Creative Suite
• HTML/CSS
• Google/Meta advertising

Benefits

• Competitive base salary plus bonus
• Comprehensive benefits package (medical, dental, vision, 401k with match, student loan paydown assistance program, and more)
• Generous PTO and paid company holidays, including the annual end-of-year office closure
• Professional development support, including LinkedIn Learning
• 401(k)
• 401(k) matching
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Retirement plan
• Tuition reimbursement

Preferred

• Experience marketing Medicare, health insurance, financial services, or another regulated industry.
• Knowledge of CMS Medicare marketing guidelines.
• Experience with marketing automation platforms (Salesforce Marketing Cloud, Account Engagement, HubSpot, etc.).
• Proven experience in digital marketing with a strong understanding of SEO, SEM, paid advertising campaign management, social media marketing, and performance marketing.
• Hands-on experience with content creation, including copywriting and graphic design using Adobe Photoshop or Adobe Creative Suite, and content management systems like WordPress.
• Basic HTML/CSS knowledge.
• Strong analytical skills with the ability to interpret data from web analytics reports to optimize campaigns effectively.
• Graphic design, video editing, or Google/Meta advertising certifications.