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Digital Marketing & Lead Generation Specialist

SENIOR FINANCIAL GROUP, INC. Knoxville, TN

Knoxville, TN

Today

$55k - $80k/yr Full time Campaign Management Channel Management Content Marketing

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Job Description

The Digital Marketing & Lead Generation Specialist plans and executes consumer marketing efforts that support SENIOR FINANCIAL GROUP, INC. by generating qualified Medicare leads and nurturing prospects through coordinated, data-driven campaigns.

Location and Schedule

Knoxville, TN (onsite)
Work style: In person
Interaction requirements: This role requires interaction with people and technology while standing or sitting.

Accessibility and physical requirements: Employees must be able to communicate with or without reasonable accommodation. The role requires the ability to sit for extended periods and enter information by keyboard at a reasonable rate of speed. It also requires acute hearing ability, seeing and reading information on a computer screen and printed documents, speaking, understanding, and writing English fluently, and performing repetitive hand motions. Duties may change at any time with or without notice.

Compensation

Base pay: USD 55,000 - 80,000 per year

Role Summary

This position executes the consumer marketing strategy through campaign management and lead nurturing. The scope includes digital advertising, email/SMS marketing, social media, content and seminar promotion, analytics, marketing automation, and adherence to Medicare marketing requirements.

Key Responsibilities

Execute annual, quarterly, and monthly marketing campaigns aligned with business objectives.
Maintain the marketing calendar, coordinating campaigns, events, content, and enrollment initiatives.
Manage campaign timelines, creative assets, approvals, and launches.
Run A/B tests, monitor performance, and recommend tactical improvements.
Manage paid advertising across Google, Meta, YouTube, LinkedIn, and other approved platforms.
Configure audience targeting, budgets, tracking, and optimization for campaigns.
Build a robust lead pipeline by testing, monitoring, and expanding on content.
Improve lead nurturing, re-engagement, and follow-up using multiple approaches.
Monitor advertising performance, ROI, and cost-per-lead metrics.
Coordinate with external advertising vendors as needed.
Create and manage consumer-facing marketing content, including blogs, email campaigns, social media, educational materials, videos, and seminar assets.
Maintain the content calendar and ensure messaging aligns with company branding.
Manage organic and paid social media campaigns, including monitoring engagement and online reputation.
Build and maintain email, SMS, and automated marketing journeys.
Segment audiences and develop campaigns based on lifecycle stage and marketing objectives.
Test campaigns for quality, compliance, and deliverability.
Maintain accurate marketing lists and subscription preferences.
Maintain marketing campaigns, attribution, and reporting within Salesforce.
Monitor marketing automations and campaign tracking.
Prepare weekly, monthly, and quarterly performance reports.
Analyze campaign metrics and recommend continuous improvements.
Identify and coordinate resolution of marketing technology or data issues.
Ensure all marketing materials follow CMS and company compliance requirements, submitting materials for required approvals before publication.
Maintain accurate records of approvals, disclosures, and campaign documentation.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
3+ years of digital marketing experience.
Experience executing lead generation and digital advertising campaigns.
Working knowledge of email marketing, social media, PPC, SEO, and marketing analytics.
Experience using Salesforce or a comparable CRM platform.
Strong organizational, project management, communication, and analytical skills.
Ability to manage multiple campaigns while meeting deadlines.

Technologies

Salesforce
Google, Meta, YouTube, LinkedIn
PPC, SEO
CMS
Salesforce Marketing Cloud, Account Engagement, HubSpot
WordPress
Adobe Photoshop, Adobe Creative Suite
HTML/CSS
Google/Meta advertising

Benefits

Competitive base salary plus bonus
Comprehensive benefits package (medical, dental, vision, 401k with match, student loan paydown assistance program, and more)
Generous PTO and paid company holidays, including the annual end-of-year office closure
Professional development support, including LinkedIn Learning
401(k)
401(k) matching
Employee assistance program
Flexible schedule
Health insurance
Health savings account
Paid time off
Parental leave
Retirement plan
Tuition reimbursement

Preferred

Experience marketing Medicare, health insurance, financial services, or another regulated industry.
Knowledge of CMS Medicare marketing guidelines.
Experience with marketing automation platforms (Salesforce Marketing Cloud, Account Engagement, HubSpot, etc.).
Proven experience in digital marketing with a strong understanding of SEO, SEM, paid advertising campaign management, social media marketing, and performance marketing.
Hands-on experience with content creation, including copywriting and graphic design using Adobe Photoshop or Adobe Creative Suite, and content management systems like WordPress.
Basic HTML/CSS knowledge.
Strong analytical skills with the ability to interpret data from web analytics reports to optimize campaigns effectively.
Graphic design, video editing, or Google/Meta advertising certifications.

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