Digital Marketing Coordinator

Maryknoll Sisters seeks a Digital Marketing Coordinator to implement and manage the digital strategy from Ossining, NY (onsite).

Responsibilities

• Create and implement the overall digital marketing plan
• Maintain and advance the organization’s online presence on the website and social channels, including Facebook, Twitter, and Instagram
• Track analytics for website performance, search optimization, online donations, email deliverability, and social media
• Stay current with evolving online technologies and trends in digital marketing
• Manage and report on metrics and performance across all marketing initiatives
• Evaluate website traffic, donations, and email campaigns using Google Analytics and Blackbaud Luminate Online Database
• Review analytics for Facebook, Instagram, Twitter, and Vimeo
• Analyze vendor-provided SEO analytics
• Provide weekly analytics reports to the Development Director in Excel
• Organize and maintain a filing system for all analytical reports
• Assist with managing the Blackbaud Luminate Online Database; training provided if needed
• Collaborate with the PR and Communications Manager and Web team to optimize website content
• Work with the Website team to review analytics and content for high user engagement and adoption of new technologies
• Graphic design and content creation for website updates, including images, bios, landing pages, events, and online forms
• Oversee Web Site Gift Shop sales and maintain inventory
• Assist with video production as needed
• Support plan, research, and writing of engaging social content; pre-schedule monthly posts using tools such as Hootsuite
• Monitor and engage with conversations on social platforms

Requirements

• Proficiency in Google Analytics
• 1 to 3 years of digital content/editorial experience, with a focus on writing and graphic design
• Strong WordPress experience is required
• Experience with multiple social channels, creative writing, analytic tools, and Microsoft Excel
• Solid knowledge of the digital landscape, emerging technologies, and related tools
• Bachelor’s degree in Communications, Marketing or related field

Experience

• Digital Marketing: 1 year (Required)
• Digital Content/Editorial: 1 year (Required)
• Analytical Tools: 1 year (Preferred)
• Microsoft Excel: 1 year (Required)
• WordPress: 1 year (Required)

Education

• B.S. in Communications, Marketing or related field (Required)

Technologies

• Google Analytics
• Blackbaud Luminate Online Database
• WordPress
• Microsoft Excel
• Hootsuite
• Facebook
• Instagram
• Twitter
• Vimeo

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Duties include

• Analytics
• Website Content & Development
• Social Media

Location

Ossining, NY (onsite)

Job Type

• Full-time

Pay

$27.00 per hour