Associa is hiring a Content Marketing Manager to own TownSq's brand voice across social and digital channels from an onsite role in Richardson, TX.

Define and refine TownSq's voice, tone, and identity across LinkedIn, Instagram, Facebook, and YouTube
Develop and implement a social media plan to boost reach, engagement, and brand affinity
Monitor cultural trends, industry topics, and audience insights to keep content fresh and relevant
Create engaging content across posts, short-form videos, thought leadership, and campaigns that sparks conversation and shareability
Lead content planning with an editorial calendar aligned to marketing campaigns and business priorities
Collaborate with design, a copywriter, product marketing, and external resources to deliver engaging assets
Oversee supporting channels such as blog, email newsletters, ebooks, landing pages, and web content
Manage publishing workflows, optimize for search visibility, and regularly audit and refresh existing assets
Maintain consistency in messaging and storytelling across touchpoints
Partner with Sales, Client Success, and Product Marketing to align content with growth and retention objectives
Translate business priorities into content strategies that drive pipeline generation and customer engagement
Track and analyze content performance metrics, including engagement, reach, and conversions
Leverage insights to refine the content strategy and improve ROI
Experiment with new formats, platforms, and approaches to foster innovation

Minimum five years in social media or brand marketing roles
Bachelor's or associate degree in a relevant field, or an equivalent mix of education and experience
Strong written and verbal communication skills with meticulous attention to detail
Creative thinker with a solid grasp of internet culture and trends
Strong sense of social tone, voice, and brand storytelling
Excellent collaboration and communication abilities
Self-motivated and able to manage multiple projects simultaneously while meeting tight deadlines
Team oriented, adaptable, and comfortable adjusting to changing priorities
Open to feedback, eager to learn, and capable of growing in a fast paced marketing environment

Content Marketing Manager

Job Description