Content Marketing Manager

Content Marketing Manager role at Aligned Data Centers in Plano, TX (hybrid) focused on editorial strategy, cinematic storytelling, brand advocacy, and cross-functional collaboration to drive recruiting and brand visibility.

Responsibilities

• Develop and lead a comprehensive content strategy aligned with corporate growth, major project milestones, and recruiting goals.
• Plan, manage, and execute a dynamic editorial calendar to keep the brand top of mind across digital channels.
• Collaborate with leadership, engineering, and data center operations to translate technical complexity into audience-friendly narratives.
• Initiate and scale executive thought leadership programs and employee spotlight campaigns to boost recruiting and industry visibility.
• Oversee video projects from concept and scripting through filming, directing, editing, and delivery of final assets.
• Travel to campuses, active construction sites, and corporate events to capture authentic footage and photography.
• Guide interview subjects to deliver comfortable, authentic, and insightful on-camera conversations.
• Produce high-retention short-form clips for social media alongside polished long-form narratives for campaigns and internal culture.
• Maintain an organized digital asset library, including b-roll and creative resources.
• Ensure consistent visual identity, tone, and messaging across all media produced.
• Collaborate with Marketing Managers, recruiting teams, safety coordinators, and external agencies to align storytelling with business goals.
• Monitor engagement trends and content performance metrics to continually refine the creative strategy.

Requirements

• A Veteran Creator: 5+ years of experience in marketing or multimedia production with a portfolio demonstrating successful campaigns.
• A Visual Director: Strong proficiency in video production pipelines (framing, lighting, audio) and editing suites (Adobe Premiere, After Effects, Final Cut).
• Industry Savvy (Preferred): Experience in—or strong curiosity for—the data center, infrastructure, or high-tech sectors.
• Growth-Minded: Understanding of SEO, digital distribution analytics, and how content drives a marketing funnel.
• An Exceptional Communicator: Excellent interpersonal skills and ability to direct stakeholders at all levels, from field teams to the C-suite.
• Autonomous yet Collaborative: Comfortable working independently while actively contributing to a tight-knit marketing team.

Technologies

• Adobe Premiere
• After Effects
• Final Cut

Benefits

• Fast-paced, high-growth environment in a booming industry.
• Creative freedom to experiment, innovate, and shape a brand's visual identity from the ground up.
• Collaborative culture with cross-functional support to access resources needed to produce outstanding content.