Communications and Marketing Officer

Responsibilities

• Develop compelling creative assets and execute multi channel marketing campaigns that drive awareness, engagement, and program enrollment.
• Analyze campaign performance, interpret results, and propose improvements while partnering with leadership on strategic direction.
• Bring campaigns to life, elevate the brand, and enhance marketing effectiveness by collaborating with marketing leadership and program stakeholders.
• Design and produce high quality marketing assets, including digital ads (display, paid social, search), email templates and campaigns, program brochures, one-pagers, and promotional materials, social graphics and content, as well as landing pages and website updates.
• Ensure visual consistency and alignment with brand standards while contributing to the evolution of marketing materials.
• Develop compelling, conversion oriented content that supports campaign goals.
• Execute multi channel campaigns across email, social media, paid media, and web.
• Support campaign planning with input on messaging, audience targeting, and channel selection.
• Build and deploy email campaigns, including promotional and nurture communications.
• Ensure campaigns are delivered on time, on brand, and aligned with program objectives.
• Monitor campaign performance across channels, tracking engagement, conversions, and lead generation.
• Provide data driven recommendations to improve campaign effectiveness and support ongoing optimization with marketing leadership.
• Support the promotion of executive education programs, events, and workshops, including development of promotional materials and outreach efforts.
• Capture and repurpose testimonials, participant stories, and post event content.
• Manage day to day social media execution, including content scheduling, posting, and campaign support.
• Track engagement and propose improvements to content and targeting.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in communication, marketing, public relations, technical writing, digital media, or a related field.
• Two years of experience in related roles.
• Degree equivalency clause: Four years of direct experience may substitute for a bachelor’s degree.
• Related work experience may not substitute for any required licensure, certification, or registration for the position.
• Minimum qualifications that require a high school diploma are exempt from SB 1310.
• Criminal History Background Check – Level 1.

Benefits

• Medical, dental, and life insurance plans
• Retirement plan options
• Employee and dependent tuition programs
• Generous leave
• Hundreds of employee perks and discounts

Special Requirements

• This is an in person position located at the College of Education, University of South Florida, Tampa Campus.
• Creative and Content Development — Design and produce high quality marketing assets including digital ads, email templates and campaigns, program brochures, one pagers, promotional materials, social graphics and content, and landing pages plus website updates.
• Ensure visual consistency and alignment with brand standards while contributing to the evolution of marketing materials.
• Develop conversion-focused content that supports campaign goals.
• Campaign Execution — Run multi channel campaigns across email, social, paid media, and web; advise on messaging, audience targeting, and channel selection; build and deploy email campaigns including promotional and nurture communications; ensure on time delivery and brand alignment.
• Performance Tracking and Optimization — Monitor campaign performance across channels, provide data driven recommendations, and support ongoing optimization with marketing leadership.
• Event and Program Marketing — Support promotion of executive education programs, events, and workshops; create promotional materials and assist with outreach; capture testimonials and post event content.
• Digital Presence and Social Media — Manage day to day social media operations, track engagement, and refine content and targeting.
• Performs other duties as assigned.