Comms/Marketing Specialist

Columbia University Irving Medical Center is seeking a creative, detail-oriented Communications and Marketing Specialist to support the CUIMC Office of Communication. In this onsite role in New York, NY, you will collaborate with clinical departments to produce multi-channel content, support digital marketing efforts, and help coordinate campaigns and reporting.

Key Responsibilities

• Draft and assist with editing content for varied audiences, including patients, faculty, researchers, students, peers/referring providers, and the broader health care community.
• Coordinate with clinical leadership and communications colleagues to align departmental content with departmental priorities and institutional objectives.
• Support development of materials such as web copy, patient stories, service line features, provider bios, newsletters, and internal communications.
• Contribute to content planning and review processes with the central communications team, serving as a liaison for basic content coordination needs.
• Ensure communications follow the CUIMC brand voice, HIPAA requirements, and institutional messaging guidelines.
• Create high-quality content and graphics for departmental social media channels, maintaining consistency and brand alignment with related communications projects.
• Support implementation of marketing campaigns related to patient acquisition, faculty promotion, clinical program visibility, and research awareness.
• Update and maintain department websites using CMS tools (including Sitecore, Drupal, and Adobe) under guidance from senior staff.
• Help prepare and distribute email marketing campaigns, including audience segmentation, formatting, and scheduling, using tools such as Salesforce Marketing Cloud or Mailchimp.
• Develop and schedule social media content calendars, monitor audience engagement, and flag items for follow-up.
• Apply foundational SEO practices to improve content visibility and assist with SEM initiatives.
• Help maintain provider profiles, including bios, specialties, expertise, headshots, and locations.
• Track and report assigned project expenses to support budget adherence.
• Provide basic brand guidance and content support to departmental stakeholders.
• Collect data on campaign and channel performance using analytics tools such as Piwik Pro Analytics, social media insights, and CRM dashboards.
• Prepare summary reports with key observations for senior staff review.
• Assist with benchmarking research and trend tracking to inform future content and marketing activities.
• Serve as a day-to-day point of contact for communications and marketing requests within assigned departments.
• Prepare concise project status updates and summary reports, clearly communicating findings and deadlines to senior staff for review and decision-making.
• Work with clinical faculty and staff to gather information, approvals, and materials needed for communications projects.
• Coordinate project timelines and deliverables across internal teams, including editorial, digital, marketing, design, and media relations.
• Assist with drafting press releases and coordinate with the CUIMC Office of Communications for media review and distribution.
• Stay current on emerging trends in healthcare marketing, digital communications, and academic medicine.
• Participate in additional communications projects and initiatives as assigned by senior staff.
• Perform other duties as required.

Required Qualifications

• Bachelor’s degree (or equivalent) in education and experience, plus 3 years of experience.
• Minimum of a Bachelor’s degree or equivalent experience in Marketing, Communications, Public Health, Journalism, Public Relations, or a related field.
• 3 years of marketing and communications experience, preferably in health care, academic medicine, or higher education.
• Strong writing, editing, and storytelling skills, including the ability to adapt complex information for general audiences.
• Experience contributing to digital marketing campaigns.
• Familiarity with CMS platforms, web analytics tools, SEO/SEM, social media management tools, and email marketing software.
• Basic skills in graphic design or multimedia tools (e.g., Canva, Adobe Creative Suite).
• Strong organizational skills, attention to detail, and ability to work collaboratively with diverse teams.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience working in a health care, academic medical center, or higher education setting.
• Understanding of health marketing, service line promotion, or patient engagement strategies.
• Familiarity with CRM or marketing automation tools (e.g., Salesforce, Marketo, HubSpot).

Technologies

Sitecore, Drupal, Adobe, Salesforce Marketing Cloud, Mailchimp, Piwik Pro Analytics, CMS, CRM, SEO, SEM, Canva, Adobe Creative Suite, Salesforce, Marketo, HubSpot

Role Details

• Location: New York, NY (onsite)
• Hours: 35 hours per week
• Job Type: Officer of Administration
• Employment: Regular
• Salary: USD 83,000 - 93,700 per yearly