Broadband Integrated Marketing Manager

Support integrated acquisition marketing for T-Mobile’s Home Internet portfolio, translating strategy and insights into coordinated omnichannel campaigns.

Responsibilities

• Develop and execute integrated Broadband acquisition marketing plans aligned to business goals, product priorities, messaging frameworks, and T-Mobile brand strategy
• Convert marketing strategy, audience insights, product positioning, and go-to-market priorities into campaign briefs, messaging inputs, timelines, launch plans, and partner-ready execution guidance
• Ensure consumer-facing outputs across channels are cohesive, accurate, brand-aligned, and consistent with approved messaging, offer details, product positioning, and acquisition objectives
• Lead cross-functional campaign workstreams across creative, retail, digital, web, PR, and channel partners to move plans from brief through launch on time with clear accountability
• Track campaign performance, market data, customer insights, and competitive activity to find opportunities to improve message consistency, campaign effectiveness, audience engagement, and future planning
• Complete other duties and projects as assigned by business management when needed

Requirements

• Bachelor’s degree in Marketing, Communications, or Business plus 3 years of related work experience
• Alternative pathway: advanced degree with 1 year of related work experience, or a combination of education and experience deemed equivalent
• 4+ years marketing experience authoring and executing national integrated marketing plans with recognized B2C brands
• Less than 2 years delivering omni/multi-channel integrated campaigns at scale using data and digital in execution
• Solid understanding of digital brand marketing, including web/ecommerce, media, social, paid search, attribution, and optimization
• Essential experience with data-driven marketing techniques and traditional database marketing
• Strong ability to apply consumer insights to improve targeting, delivery, and performance
• Exceptional communication skills via presentation and written/verbal methods, including frequent C-Level presentations
• Ability to influence, lead, and coach cross-functional teams while championing new concepts and ideas
• Clear and concise written and verbal communication; able to present complex technical information to diverse audiences including executives and non-technical leaders, with a high degree of collaboration and influence
• At least 18 years of age
• Legally authorized to work in the United States

Compensation

• USD 88,200 - 183,080 per year

Location

• Denver, CO (hybrid)

Knowledge, Skills & Abilities

• Brand Management
• Campaign Management
• Cross-Functional Leadership
• Customer Insights
• Data Analysis
• Integrated Marketing
• Marketing Analytics
• Omnichannel Marketing
• Strategic Thinking

Benefits

• Medical, dental and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off
• Up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts (eligible employees)
• Pet insurance (eligible employees)
• Access to commuter and transit programs (eligible employees)
• Annual stock grant
• Access to free, year-round money coaches