Associate Product Marketing Specialist

What you’ll do

You will help shape how MRI products are positioned and presented to customers, while supporting launches, campaigns, and sales materials. The work blends go-to-market coordination with hands-on content creation and competitive research.

• Support the development and upkeep of product messaging, value propositions, and customer-facing content.
• Assist in communicating product benefits and key differentiators across marketing and sales assets.
• Help update messaging using market trends and customer feedback.
• Create and maintain sales enablement materials including sales presentations, battlecards, datasheets, and FAQs.
• Ensure sales teams have current details on product capabilities and positioning, and support training for sales and customer-facing teams.
• Contribute to product launches, releases, and enhancements by coordinating launch activities across Product, Marketing, and Sales.
• Support launch communications and supporting materials, working closely with internal stakeholders to keep projects on track.
• Partner with marketing teams to support campaigns promoting MRI solutions.
• Create and update content for blogs, webinars, email campaigns, case studies, and other marketing programs.
• Track campaign performance and identify opportunities for improvement.
• Conduct market and competitive research, sharing insights with Product Marketing and Product Management.
• Assist with customer events, webinars, user conferences, and other marketing initiatives.
• Contribute ideas to improve marketing effectiveness and customer engagement.

What you bring

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1+ year of experience in Product Marketing, Product Marketing internships, Marketing, Content Marketing, Demand Generation, or Digital Marketing within a B2B technology or SaaS company.
• Exposure to product launches, sales enablement, customer-facing content creation, or go-to-market activities.
• Strong written and verbal communication skills.
• Excellent organization and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Interest in enterprise software, technology products, and SaaS business models.
• Experience creating presentations, datasheets, case studies, email campaigns, or other B2B marketing content.
• Familiarity with CRM, marketing automation, or analytics tools is a plus.
• Some travel may be required.

How success is measured

• Become knowledgeable about MRI products, customers, and markets.
• Develop effective sales and marketing content that supports revenue growth.
• Successfully support product launches and campaign initiatives.
• Build strong partnerships with Product, Sales, and Marketing teams.
• Grow expertise in product marketing and SaaS go-to-market strategies.