ASO Marketing Coordinator

FanDuel is hiring an ASO Marketing Coordinator to help power mobile marketing execution across planning, testing, and app store optimization. In this hybrid role based in New York, NY, you will support day-to-day operations by coordinating with multiple teams, managing timelines and documentation, and helping optimize performance through structured A/B testing and ASO-informed content planning.

The position also includes coordination of Apple and Google app store submission work, along with administrative tracking for invoices and budget allocations. You will maintain visibility into progress through deliverable management and recurring stakeholder checkpoints, while staying current with mobile marketing trends and industry standards.

Key Responsibilities

• Support mobile marketing operations through organization, cross-functional coordination, and performance optimization.
• Manage A/B testing processes, including testing documentation and ongoing optimization aligned with App Store Optimization best practices.
• Maintain a strategic content calendar and contribute to content calendar planning and campaign performance analysis.
• Coordinate app store submissions for both Apple and Google in alignment with ASO best practices.
• Track invoices and budget allocations tied to mobile marketing operations.
• Set seasonal checkpoints and keep stakeholders aligned to support timely execution.
• Stay current with mobile industry trends and evolving performance practices.
• Complete administrative tasks and manage programs critical to mobile marketing operations.
• Manage project timelines and deliverables, maintaining accurate documentation and process tracking.
• Collaborate with cross-functional teams including product, creative, analytics, and finance to align on goals and ensure smooth execution.
• Perform other duties as assigned by the Company.

Minimum Requirements

• 0 to 2+ years of experience in mobile marketing operations, project coordination, or a related field.
• Experience supporting and analyzing A/B testing methodologies and tools (for example, Apple App Store Connect and Google Play Store Console).
• Familiarity with App Store Optimization (ASO) best practices and app store submission processes.
• Strong organizational skills with the ability to manage multiple projects and timelines simultaneously.
• Proficiency with project management tools such as Jira, Asana, or similar platforms.
• Basic financial acumen, including experience with invoice tracking and budget management.
• Excellent verbal and written communication for effective cross-functional collaboration.
• Ability to plan and maintain content calendars aligned with marketing and business goals.
• Self-starter who stays informed on mobile industry trends, news, and performance best practices.
• Strong attention to detail and a commitment to maintaining accurate documentation and process tracking.
• Ability to coordinate seasonal planning and stakeholder check-ins to ensure timely execution.

Technologies

• Apple App Store Connect
• Google Play Store Console
• Jira
• Asana
• Sensor Tower
• data.ai

Preferred Qualifications

• Experience working in a fast-paced, cross-functional team environment.
• Familiarity with mobile app performance metrics and analytics tools (for example, Sensor Tower and data.ai).

Nice to Haves

• Prior experience in a mobile-first or digital product environment.
• Exposure to marketing or growth roles within tech or app-based companies.

Benefits

• Health plans (some as low as $0 per paycheck) including programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities (based on performance).
• 401k with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with all applicable state and federal laws.
• Medical, vision, and dental insurance.
• Life insurance.
• Disability insurance.
• 401(k) matching program.
• Short-term or long-term incentive compensation including cash bonuses and stock program participation.

Compensation: USD $29 - $36 per hour.