La Casa de Esperanza is a mission-driven nonprofit serving families across multiple programs in Waukesha, Wisconsin. We are seeking a Marketing and Events Specialist to elevate our brand, grow enrollment across education programs, and tell our story through strategic marketing and impactful events. This onsite role offers a salary range of USD 40,000 to 60,000 per year and requires an associate degree. Our benefits package supports health, growth, and work–life balance, reflecting a collaborative culture that values impact and professional development.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Tuition reimbursement
- Vision insurance
Role overview
The Marketing and Events Specialist is a creative, results-driven role focused on unifying the La Casa brand across programs and driving community engagement. You will collaborate with leadership to articulate program impact through compelling narratives, support enrollment growth, and design events that showcase the organization’s work. The position reports to the Chief Growth Officer and works closely with the Social Media Coordinator to plan and execute cohesive marketing strategies that extend our reach and strengthen our voice.
Success in this role looks like
- Increased enrollment interest and attendance at recruitment events
- Strong, consistent brand presence across all programs
- Growing and engaging social media audience
- High-quality, well-executed events
- Improved collaboration and alignment across La Casa programs
Why La Casa de Esperanza
Joining La Casa de Esperanza means contributing to a community-focused organization that prioritizes impact. You will help shape how our story is told and experienced, support the growth of our programs, and collaborate with a team dedicated to professional development within a purposeful, purpose-driven environment.
Responsibilities
- Help develop and maintain a consistent, compelling brand identity across all La Casa programs
- Translate program impact into clear, engaging stories for families, donors, and the community
- Ensure alignment of messaging across program areas
- Collaborate with the Social Media Coordinator to plan, create, and grow content across platforms
- Contribute to campaigns that drive enrollment, engagement, and community awareness
- Stay current on marketing trends and continuously improve content strategy and performance
- Support marketing efforts tied directly to student recruitment and enrollment growth
- Help design and execute campaigns that drive open houses, tours, and community events
- Clearly communicate the full pipeline: Early Childhood Charter School Beyond
- Lead planning and execution of key events including open houses, the Annual Gala, and community events
- Ensure events are high-quality, branded experiences that drive engagement and action
- Coordinate vendors, volunteers, and logistics for seamless execution
- Act as a connector across departments to ensure all programs are represented and aligned in marketing efforts
- Work with program leaders to gather content, insights, and impact stories
- Help create a unified La Casa narrative across all touchpoints
- Maintain marketing and development databases and support reporting needs
- Track performance of campaigns and events, using insights to improve future efforts
- Identify opportunities to improve processes, tools, and outcomes
Requirements
- Be a self-starter who takes initiative and follows through
- Have a minimum of an associate degree
- Be both creative and highly organized
- Thrive in a fast-paced, evolving environment with multiple priorities
- Demonstrate strong written and verbal communication skills
- Have experience in marketing, social media, and event coordination
- Be comfortable collaborating across teams
- Be proficient in Canva, Microsoft Office, Wordpress and digital platforms
- Be bilingual in English and Spanish is strongly preferred
Technologies
- Canva
- Microsoft Office
- Wordpress
