Sr. Analyst, Marketing

Located onsite in Atlanta, The Home Depot is seeking a Senior Marketing Analyst to bolster Brand Enterprise efforts with a research-driven strategy and omni-channel activations designed to drive results and revenue. This role partners with audience strategy leaders to plan, implement, and optimize marketing programs that attract customers, elevate brand presence, and support enterprise objectives.

Responsibilities

• Ongoing optimization and tracking (10%) - Oversee non-analytics business needs such as marketing budget reconciliation, MARCOM, and related team processes that add business value. Serve as a critical conduit to support teams and a voice to optimize enterprise marketing efforts for internal partners and external customers.
• Planning, implementation and execution (60%) - Assist in planning, rollout, and execution of marketing strategies and activities in collaboration with audience strategy leaders, including brand awareness campaigns, events, and partner programs to drive traffic and sales. Support cross-functional project teams to deliver high-value initiatives.
• Research and tools (30%) - Investigate and build tools that translate insights and analytics into actionable results; oversee the delivery of marketing reporting from the analytics team and craft communications that demonstrate campaign progress and effectiveness. Ensure ongoing communication that educates business owners on key insights, factbooks, and enterprise performance.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Minimum years of work experience: 3

Technologies

• Microsoft Office
• PowerPoint
• Excel

Direct Manager / Direct Reports

• Reports to: Director, Strategic Projects
• Direct reports: 0

Travel Requirements

• Typically requires overnight travel less than 10% of the time

Physical Requirements

• Most of the time is spent sitting in a comfortable position with frequent opportunity to move; occasional light lifting may be needed

Working Conditions

• Located in a comfortable indoor area; any unpleasant conditions would be infrequent and not objectionable

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications

• Experience planning and executing marketing strategy using data-driven decision making
• Analytical expertise with creating custom reporting tools and processes
• Self-directed, detail oriented and highly organized to manage information from multiple stakeholders
• Experience tracking and managing marketing budgets
• Proficiency in Microsoft Office, especially PowerPoint and Excel
• Prior marketing or agency account management experience
• 3+ years of experience in marketing
• Ability to manage large, detailed projects to tight timelines and perform under pressure

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent in a field related to the job.

Preferred Education

No additional education

Minimum Years of Work Experience

3

Preferred Years of Work Experience

No additional years of experience

Minimum Leadership Experience

None

Preferred Leadership Experience

None

Certifications

None

Competencies

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict