Sr Advisor - Integrated Marketing

Sr Advisor - Integrated Marketing partners with Development to translate audience insights into scalable, multichannel campaigns.

Responsibilities

• Leads the development, management, implementation, and evaluation of integrated multichannel plans for assigned high-priority audiences or business priorities.
• Drives long-range planning, annual plan development, and go-to-market strategies aligned with ALSAC strategic plan and defined business outcomes, in partnership with Marketing leadership.
• Represents ALSAC/St. Jude with internal and external stakeholders by educating and socializing audience objectives and plans.
• Pilots concepts and audience-focused solutions and provides strategic input on high-potential activations.
• Provides peer guidance and support to help teams execute and coordinate integrated planning.
• Builds and maintains strong internal and external stakeholder relationships.
• Identifies and convenes cross-functional subject matter expert teams, engaging key stakeholders to manage the marketing process and coordinate integrated plan development and implementation.
• Proactively identifies opportunities to integrate audience strategy, messaging, content, creative, channels, fundraising initiatives, brand positioning, and constituent journeys across the enterprise.
• Delivers strategic audience guidance for high-visibility marketing and fundraising efforts supporting growth, revenue, awareness, and retention objectives.
• Creates marketing briefs, strategic planning documents, and go-to-market frameworks, ensuring each phase is completed and strategies/deliverables are reviewed with appropriate stakeholders.
• Partners with Marketing Solutions and Enablement, assigned project managers, and other teams to support execution and measurement.
• Translates enterprise strategies, organizational priorities, audience insights, and business needs into actionable integrated marketing plans that maximize donor support and satisfaction.
• Manages audience integration touchpoints across marketing channels in line with business objectives and brand positioning/brand guidelines.
• Synthesizes research, insights, and data into audience-led stories, strategic recommendations, business cases, and marketing narratives that drive growth and alignment.
• Guides content and messaging development by connecting audience-focused research and messaging with technical and programmatic content.
• Listens and adapts communication for different audiences, delivering clear, compelling, understandable, and engaging information.
• Socializes plans and recommendations across teams and ALSAC leadership, keeping leaders informed of key issues.
• Leads measurement, reporting, and optimization for assigned initiatives and marketing plans.
• Develops and shares quarterly audience trackers for assigned focus segments, incorporating ALSAC audience metrics and relevant industry metrics; uses audience learning to deepen expertise and improve plans.
• Creates and presents post-campaign and post-activation reports, connecting pre-activation objectives and KPIs to performance for Marketing leadership and Development or Operations stakeholders.
• Collaborates with internal and external analytics teams to assess data and recommend improvements.

Requirements

• Bachelor’s Degree.
• At least 6 years of practical experience.
• 1 year of managing people and/or leading cross-functional teams.
• Strong combination of creativity and analytical thinking.
• Demonstrated working knowledge of integrated marketing.
• Problem-solving ability to develop solutions to specific business challenges or needs, with general understanding of strategic planning and analytics.
• Proven leadership skills: relationship building, collaboration, ability to influence, gain buy-in, and negotiate with diverse stakeholders including senior management.
• Proven ability to operate effectively in a heavily matrixed organization with high initiative and the ability to meet responsibilities with limited oversight.
• Strong verbal and written communication skills, including presenting complex information clearly to senior executives.
• Self-motivated; effective in a team environment and able to work well with others.

Benefits

• Core Medical Coverage (low cost, low deductible Medical, Dental, and Vision insurance plans)
• 401(k) Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development