Social Media & Content Marketing Coordinator

Gracent is seeking a Social Media and Content Marketing Coordinator to join our Elmhurst, IL team on a hybrid schedule. This role offers a competitive annual salary of USD 60,000 - 70,000, a bachelor’s degree as a baseline, and a minimum of two years of related experience. The coordinator will plan social calendars, create and publish content across platforms, capture on-site moments, and support broader marketing projects to raise awareness of Gracent’s services.

Benefits

• Competitive salary with quarterly bonus
• Health, Dental, and Vision Insurance: Traditional PPO, HSA, and HMO plans available to all full-time employees
• 401(k) with company match: Pre- and post-tax 401(k) plans with up to 4% company match
• Flexible scheduling and paid time off for full-time employees to achieve a healthy work-life balance
• Team building and monthly social events with your team to build strong professional relationships

Responsibilities

• Plan, build, and manage social media content calendars across platforms from ideation through publishing and performance review
• Stay on top of social media trends, platform changes, and emerging formats; contribute fresh ideas that feel current and authentic
• Visit our centers about once per week to build relationships with center teams and capture photo and video content showing real moments of connection
• Collaborate with center leaders and providers to simplify content gathering, coach teams on what makes great content, and ensure media consent for every child and family featured
• Develop and implement a comprehensive content marketing strategy aligned with multiple brands and voices
• Produce high-quality content for websites, blogs, social media, newsletters, brochures, and flyers
• Work with subject matter experts to create informative resources for families dealing with autism and developmental challenges
• Use storytelling to highlight success stories, case studies, and the impact of our services on children and families
• Coordinate with the marketing team to plan campaigns and maintain consistency in messaging across materials
• Optimize content for SEO and lead generation; analyze performance metrics to inform strategy adjustments
• Assist with editorial calendar management to ensure timely publication
• Engage with the community by responding to comments and messages in a supportive brand voice
• Assist with planning in-person company and community events for employees and families
• Contribute to other marketing projects and initiatives as needed

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field
• Minimum of 2 years of experience in content creation, marketing, communications, or a related area
• Hands-on experience managing brand social media accounts, including planning content calendars, creating short-form video, and publishing across Instagram, Facebook, TikTok, and LinkedIn
• Strong pulse on social media trends and platform best practices, with examples of translating trends into brand-appropriate content
• Comfortable shooting and editing photo and video on-site; capable of capturing compelling content with a phone
• Exceptional writing, editing, and proofreading skills with the ability to explain complex topics clearly
• Experience creating content for diverse audiences and channels
• Solid understanding of content marketing tactics, including SEO, digital advertising, and social media marketing
• Ability to research and understand the needs and interests of target audiences
• Familiarity with CMS, social media management tools, and content analytics tools
• Genuine interest in and sensitivity to the needs of children with developmental challenges and their families, including privacy and media consent considerations in healthcare settings
• Highly organized, self-directed, and able to manage multiple projects simultaneously
• Centrally located to Chicagoland centers with reliable transportation; able to travel to centers about once per week
• Proficiency with collaboration and communication tools for remote or hybrid work