Social Media and Marketing Coordinator

Behavior Builders is seeking a Marketing & Social Media Coordinator to strengthen the organization’s brand presence, support recruiting efforts, and highlight team impact through consistent digital content and community engagement. This onsite role in Huntington Beach focuses on owning day-to-day social media activities while following strict privacy and HIPAA requirements.

Role Responsibilities

• Manage, grow, and maintain Behavior Builders’ social media presence.
• Create, schedule, and publish content for Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
• Develop Reels, short-form videos, graphics, stories, and social posts that align with the organization’s brand voice and visual identity.
• Photograph and record company events, office activities, community involvement, and appropriate behind-the-scenes content.
• Edit short-form videos and photos for social media use.
• Create professional graphics and marketing materials using Canva or similar software.
• Maintain a monthly social media content calendar and ensure consistent output.
• Monitor comments, messages, engagement, and audience growth, and respond appropriately as needed.
• Identify social media trends that could appropriately benefit the organization.
• Produce recruiting-focused content, including graphics, videos, and campaigns for roles such as Behavior Technicians and BCBAs.
• Promote open positions through social media and other digital channels.
• Showcase employee accomplishments, professional development, events, and company culture to support employer reputation.
• Collaborate with leadership to strengthen Behavior Builders’ reputation as an employer.
• Identify community events, schools, organizations, and businesses where Behavior Builders can increase its local presence.
• Promote company events and community activities, and assist with planning and marketing company events.
• Attend selected community or company events to capture photos and video for approved use.
• Support relationship-building with local organizations and potential referral or community partners.
• Assist with creating flyers, banners, handouts, and other promotional materials.
• Help develop marketing campaigns designed to increase awareness of Behavior Builders.
• Maintain consistent branding across digital and printed materials.
• Assist with website content updates and provide recommendations.
• Track social media and marketing performance and recommend new marketing opportunities based on results and trends.
• Prepare simple monthly reports including engagement, reach, follower growth, website traffic, leads, and other relevant metrics.
• Assist leadership with special marketing and branding projects.

Required Qualifications

• Experience managing social media accounts for a business, organization, or brand.
• Strong understanding of Instagram, Facebook, TikTok, LinkedIn, and short-form video.
• Experience with Canva or similar design software.
• Basic photo and video editing skills.
• Strong written communication and attention to detail.
• Creative mindset with the ability to independently develop content ideas.
• Organized approach with the ability to manage multiple projects and deadlines.
• Comfort taking photos and videos in a professional environment.
• Comfort communicating with employees, families, community partners, and leadership.
• Ability to work independently while accepting feedback and direction.

Preferred Qualifications

• Degree or coursework in Marketing, Communications, Public Relations, Business, Digital Media, or a related field.
• Experience with Meta Business Suite.
• Experience creating Instagram Reels and TikTok content.
• Experience with paid social media advertising.
• Experience with Google Business Profile and basic SEO.
• Experience with website content management.
• Experience with email marketing platforms.
• Previous healthcare, behavioral health, education, childcare, or recruiting marketing experience.

Tools and Technologies

• Instagram, Facebook, TikTok, LinkedIn
• Canva
• Meta Business Suite
• Google Business Profile
• HIPAA

Privacy and Compliance Requirements

Because Behavior Builders works with children and families receiving healthcare services, privacy and professionalism are essential. The Marketing & Social Media Coordinator must follow all company privacy policies and applicable HIPAA requirements. Client information, photographs, videos, testimonials, or identifying information may only be used when specifically authorized and approved according to company procedures.

What Success Looks Like

• Build a recognizable and professional local brand.
• Increase meaningful social media engagement.
• Produce consistent, high-quality content.
• Strengthen recruiting presence and increase awareness of employment opportunities.
• Expand relationships within the Orange County community.
• Improve attendance and awareness for company and community events.
• Track results and continuously improve marketing strategy.

Compensation

$25.00–$30.00 per hour, depending on experience and demonstrated marketing or content creation skills. There is an opportunity for increased responsibility and compensation as the role and the company’s marketing needs grow.

How to Apply

Please submit your resume along with examples of previous social media, graphic design, photography, video, or marketing work. Applicants are encouraged to include a portfolio or links to social media accounts they have professionally managed.

Application question: Do you have a portfolio that demonstrates your marketing/content creation skills?

Work Location

In person. Huntington Beach, CA.