Social Marketing Channel Manager

GEICO is hiring a Social Marketing Channel Manager to own the day-to-day stewardship of brand social accounts in a hybrid role based in Manhattan, NY or Bethesda, MD. You will help run the social “newsroom” by sourcing and monitoring real-time content, while keeping every post organized, compliant, and ready to publish across platforms. Compensation is market-competitive, with $100,450.00 to $157,850.00 per year.

This is a role with meaningful ownership: you will maintain the publishing calendar, oversee tag and collaboration mechanics, and ensure talent and IP usage rights are tracked with clear records. You’ll also coordinate cross-functionally so social programming stays aligned with broader campaigns.

What you’ll do

• Own the publishing calendar and programming cadence across all GEICO brand social accounts, balancing always-on posts with real-time opportunities.
• Act as the final checkpoint on what publishes, ensuring content is on-brand, on-strategy, and technically ready for each platform.
• Manage tag and collab mechanics for partner, creator, and co-branded content, ensuring each post meets platform and legal requirements.
• Own compliance tracking for talent and IP usage rights, maintaining records of what is licensed, for how long, and where it can run.
• Partner with Legal and brand partners to flag and resolve rights issues before content goes live.
• Monitor real-time trends, news, and cultural moments relevant to GEICO and act as the social newsroom director.
• Source content from effective channels including creators, UGC, AI, agency partners, and internal teams, then route it into the publishing pipeline.
• Build and maintain a network of go-to content sources, vetting new ones as platforms and formats evolve.
• Facilitate communication across Social Content Strategists, Media, Legal, Creative, and Partnerships to keep programming aligned with broader campaigns.
• Flag scheduling conflicts, rights gaps, or content gaps early and drive them toward resolution.
• Maintain trackers and tools such as Airtable to keep programming, tagging, and rights status visible to the team.

What you bring

• Experience managing the day-to-day programming and publishing for a brand’s social channels, including what always-on requires.
• Hands-on experience handling tag, collab, or usage-rights mechanics for creator or partner content while keeping production moving.
• A newsroom mindset for spotting moments worth acting on and sourcing the right content quickly.
• Experience working in a business where marketing ties to customer acquisition and retention, not just brand awareness.
• Track record aligning cross-functional teams (creative, legal, media, analytics) on a fast-moving publishing calendar.
• Strong risk awareness, catching rights or compliance issues before they become problems.
• AI fluency as a core workflow, using tools like Claude or Copilot to draft calendars and sort through content efficiently.
• Direct experience managing talent, influencer, or IP usage rights and tracking compliance across a fast-moving pipeline.
• Experience sourcing content from creators, stock services, or agency partners for real-time or newsroom-style publishing.
• Solid background partnering with cross-functional teams, including Legal, Creative, and Analytics.
• Proficiency in Microsoft Suite and project or content management software such as Airtable; comfortable using AI tools like Claude or Copilot; well versed in Sprinklr.
• Stellar written and verbal communication skills.
• Bachelor’s degree or equivalent practical experience.

Role details

• Location: Hybrid, 3 days onsite (Manhattan, NY or Bethesda, MD)
• Reports to: Senior Manager, Content Strategy
• Annual salary: $100,450.00 - $157,850.00
• Experience required: 8+ years
• Employment authorization: At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Tools & technologies

• Airtable
• Microsoft Suite
• Claude
• Copilot
• Sprinklr

Benefits

• 401K savings plan vested from day one with a 6% match
• Tuition assistance
• Mental healthcare
• Fertility and adoption assistance
• GEICO Flex program offering up to four weeks of remote work per year
• Performance and recognition-based incentives
• Market-competitive compensation