Senior Social Media Manager, Fire TV Brand & Integrated Marketing

Based in Arlington, VA onsite, the Senior Social Media Manager for the Fire TV Brand & Integrated Marketing team at Amazon leads the development and execution of social storytelling and community engagement to amplify the Fire TV brand across platforms.

Responsibilities

• Lead the creation and execution of the storytelling strategy for Fire TV and its product portfolio across social channels.
• Design and manage the end-to-end social media plan for Fire TV's organic channels (Facebook, Twitter, Instagram, Tik Tok, blog) and shape the paid influencer program.
• Collaborate with Integrated Campaign Marketing leads and PR to generate excitement and advocacy around key launches.
• Assess and refine community management to ensure scalability and authenticity.
• Infuse a social perspective into the broader marketing team by enabling social-first extensions of large integrated campaigns.
• Oversee content calendars, social listening, and performance reporting, and translate learnings into future campaigns.

Requirements

• 8+ years of experience delivering compelling creative strategy and execution, either in an agency setting or within an in-house creative team.
• Bachelor's degree.

Technologies

• Facebook
• Twitter
• Instagram
• Tik Tok
• Blog
• InDesign
• Photoshop
• Illustrator
• Keynote

Compensation

Salary: USD 141,000 - 190,700 per year

Benefits

• Health benefits including medical, dental, vision, prescription coverage, and Basic Life & AD&D insurance with options for additional life plans, plus EAP and mental health resources.
• Flexible Spending Accounts and Adoption and Surrogacy Reimbursement coverage.
• 401(k) with company match.
• Paid time off.
• Parental leave.
• Sign-on payments and restricted stock units (RSUs).

About the Team

The Fire TV Brand & Integrated Marketing team is focused on connecting customers with entertainment through best-in-class devices and services. The group emphasizes leading partner management, integrated brand campaigns, growth marketing, and brand strategy, maintaining a high bar for excellence and collaboration.