Senior Marketing Strategist

Responsibilities

• Serve as Brand Manager for the Lil' Drug Store Products brand and brands owned by LDSP, owning brand strategy, activation planning, and performance against growth objectives.
• Lead launch strategy and execution for new product innovation, including cross-functional commercialization efforts.
• Manage external agency partners and social media initiatives to support consumer engagement, awareness, and brand growth.
• Monitor consumer behaviors, emerging trends, and cultural shifts to identify future growth opportunities.
• Lead LDSP product innovation by translating consumer insights and market intelligence into new product concepts and business opportunities.
• Use internal and external data sources to uncover unmet consumer needs and whitespace opportunities.
• Act as a subject matter expert on consumer and category trends in customer-facing meetings and strategic retailer discussions.
• Build clear consumer and category narratives that influence internal priorities and retailer decisions.
• Be the voice of the consumer within the organization, ensuring decisions reflect consumer insights and market dynamics.
• Other duties and projects as assigned.

Requirements

• Bachelor’s degree or equivalent in a related field.
• Minimum 6 years of experience in a dedicated marketing or communications role.
• Minimum 2 years of experience in an analytical role.
• Preferred experience in brand or product management.
• Excellent written and verbal communication skills.
• Proficient with Microsoft Outlook, Word, and PowerPoint.
• Preferred experience with, or interest in, syndicated data (IRI and Nielsen) to pull, interpret, and analyze market information.
• Preferred experience in consumer packaged goods.
• Digital marketing background preferred.

Working Environment & Physical Requirements

• Location: In person at Cedar Rapids, IA 52404 (required to commute).
• Work setting: Office and distribution center environment with typical office noise (telephones, interruptions, background sounds).
• Tools: Computer, tablet, e-mail, phone, and standard office equipment.
• Travel: By airplane or automobile to attend trade shows, focus groups, and sales meetings (about 3 days per quarter).
• Physical demands: Ability to lift and carry up to 40 lbs on occasion; digital dexterity and hand/eye coordination to operate equipment including a computer keyboard and calculator; ability to communicate effectively with customers, suppliers, or employees remotely and in person; ability to travel by airplane or automobile.

Skills & Competencies

• Ethics, integrity, and values: builds trust and earns confidence.
• Analytical skills: interprets complex information and summarizes key findings.
• Communication skills: relates well at all levels, verbally and in writing, and builds rapport.
• Presentation skills: conveys information clearly and selects compelling, relevant content.
• Creativity: generates and recognizes imaginative solutions; open-minded and constructive in nontraditional thinking.
• Project and task management: leads to ensure successful completion and communicates effectively with the project team.
• Organizing skills: consistent attention to detail.
• Results focus: proactive, independently motivated, action and results oriented.

Job Details

• Job type: Full-time
• Experience: marketing/communications (6 years required); analytical (2 years required)
• Technologies: Microsoft Outlook, Microsoft Word, Microsoft PowerPoint, IRI, Nielsen