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Cigar Place

Senior Growth Marketing Specialist - Customer Acquisition

Cigar Place
Miami, FL Remote $75k - $90k/yr Full time Posted 17d ago
Marketing Senior Brand Management Business Development Campaign Management Channel Management Cross-Functional Customer Acquisition Digital Marketing Growth Marketing Lead Generation Marketing Analytics Marketing Strategy Paid Advertising Partner Management Social Media
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Job Description

Senior Growth Marketing Specialist focused on B2C e-commerce customer acquisition through non-traditional channels to scale new customers and optimize ROI. Remote role, but candidates must reside in Florida.

Responsibilities

  • Lead strategy, onboarding, and community management for fast-moving discount networks (Slickdeals, Groupon, and similar platforms) to attract price-conscious, high-intent buyers.
  • Build and manage lifestyle affiliates (golf, whiskey, men’s lifestyle) and optimize referral programs to create ongoing customer acquisition loops.
  • Source, negotiate, and secure media placements, host-read ads, and integrations across targeted YouTube channels, podcasts, and niche newsletters.
  • Treat sponsorships as performance media by tracking CPMs, CAC, and LTV per partner channel to continuously improve ROI.
  • Establish an authentic brand presence in Reddit, Quora, and niche lifestyle forums, driving traffic through value-first discussions.
  • Execute outreach to secure high-authority backlinks from lifestyle publications, blogs, and review sites to sustain SEO momentum.
  • Plan and execute on-site activity at major industry shows, cigar events, and lifestyle festivals to drive sales, email capture, and brand awareness.

Requirements

  • Direct track record in B2C e-commerce growth using non-paid, affiliate, or alternative channels.
  • Deep familiarity with the posting cultures, guidelines, and moderation rules of Slickdeals, Reddit, and Quora.
  • Expert understanding of attribution, UTM tracking, GA4, affiliate platforms, and channel ROI calculation.
  • Strong negotiation and business development skills to secure creator sponsorships and B2B partnerships.
  • Ability to authentically speak the language of cigar culture, whiskey pairings, and golf/luxury lifestyle audiences.
  • Proficiency with workflow tools such as Asana, Workfront, and Basecamp.
  • Bachelor’s degree required, preferably with a focus in marketing, business development, or communications.
  • Minimum of 5 years of growth marketing and e-commerce acquisition experience.
  • Experience in restricted e-commerce verticals (cigars/tobacco, CBD, alcohol, supplements) is a plus.
  • Proven experience executing digital sponsorships, affiliate networks, and referral programs.
  • Web analytics expertise and a proven ability to prove ROI with tracking metrics.
  • Strong quantitative, analytical, and negotiation skills to drive actionable insights.
  • Excellent planning, organization, and time management capabilities.
  • Attention to detail and a high level of professionalism.
  • Willingness to learn and a passion for marketing and customer acquisition.
  • Ability to operate under tight deadlines with minimal supervision.
  • Creative thinker with a results-focused, end-to-end project ownership mindset.
  • Thrives in fast-paced, SKU-heavy e-commerce environments; collaborative and proactive attitude.
  • Strong research and organizational skills to locate and apply external assets for initiatives.
  • Ability to independently locate, evaluate, and apply relevant information to projects.
  • PR experience is a plus.

Technologies

  • GA4
  • Slickdeals
  • Reddit
  • Quora
  • Groupon
  • YouTube
  • Asana
  • Workfront
  • Basecamp

Compensation & Location

  • Salary: USD 75,000 - 90,000 per year
  • Location: Florida (remote)

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • Retirement benefits available
  • Paid yearly holidays
  • 10 PTO days per year
  • Generous employee discount

Position Highlights

  • Own top-of-funnel strategy for net-new customer acquisition in a high-leverage role
  • Focus on non-traditional growth channels, partnering with a performance-driven marketing team
  • Remote work option available, with Florida residency required

Company Overview

Established in 2005, we are a specialty internet retailer delivering premium products at affordable pricing while prioritizing customer-first service.

Application Questions

  1. Describe a time you scaled an alternative acquisition loop for a brand unable to rely on standard paid ads. Which channel did you use and how did you track success?
  2. Explain how you would configure UTM parameters and tracking for a sponsorship with a niche medium to measure ROI.
  3. What QA checks would you perform to verify coupon codes, UTMs, and messaging on a previous campaign?
  4. Describe a situation where codes or UTMs were incorrect or missed, what happened, how you addressed it, and whose responsibility it was.
  5. Describe your most successful campaign, why it worked, and the results you reported.

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