Senior Graphic Designer & Marketing Content Specialist

In this onsite role in Lake Orion, MI, you will serve as a Senior Graphic Designer and Marketing Content Specialist responsible for developing marketing content, producing creative assets, and supporting ORAFOL Americas product promotion while maintaining consistent brand identity across touch points.

Key Responsibilities

You will promote brand awareness and support sales of ORAFOL Americas products by developing and executing marketing communications, materials, and programs. A core focus is protecting the integrity of the ORAFOL brand through graphic and artistic production across channels including print, websites, email, social media, retail signage, POP, and packaging.

• Curate and manage social media content, including message creation, post scheduling, and end-user comment and direct message communications, supported by analytics reporting for ORAFOL Americas and Craft_with_ORAFOL channels (Facebook, Instagram, LinkedIn, Pinterest, Tik Tok, YouTube).
• Collaborate with ORAFOL Americas Market Managers and the Graphic Innovations Marketing Director to conceptualize, story board, and produce market-specific product and application videos.
• Create and distribute the ORAFOL Americas “Discover Innovation” monthly newsletter and manage related website content at www.discoverorafol.com.
• Distribute marketing content through www.orafolmarketing.com, using the ORAFOL Distributors dashboard to download product photos, logos, brand guidelines, and other digital assets for activation across distributor websites, newsletters, email campaigns, and social media.
• Send targeted emails aligned to the monthly marketing plan to reach ORAFOL distributors, authorized resellers, end-users, and specific markets such as craft and restyling.
• Implement SEO based on customer and department needs, including ongoing review and refinement of keywords to support page placement on web search results and to ensure correct product display for specific phrases or applications on www.orafol.com.
• Coordinate with the Marketing and Communications team in Germany on new product page creation for launches and updates or edits as needed.
• Work with Product Support and Market Managers to update Technical Data Sheets as required.
• Review and update ORAFOL.com product pages to keep product descriptions, product attributes, and other key details accurate and current.
• Plan, organize, and communicate project scopes with internal and external personnel to ensure deliverables are completed as expected.
• Under direction from the Graphic Innovations Sales and Marketing Director, design, develop, and implement user-friendly corporate collateral including catalogs, brochures, flyers, color swatch fans, color charts, email communications, sales demos, and internal or external corporate documents for markets such as Automotive Films, Advanced Polymers, Graphic Innovations, Reflective Solutions, and Adhesive Tapes.
• Provide art direction and copywriting while maintaining brand standards and ORAFOL Europe usage guidelines, and monitor company and distributor usage for compliance.

Requirements

• College degree or equivalent experience in Graphic Design or Marketing.
• At least 7 years of graphic design and related marketing experience preferred.
• Two years of relevant agency and/or graphics industry experience preferred.
• Strong project and time management skills.
• Demonstrated ability to create effective visual communication materials such as brochures, catalogs, ads, email, web, direct mail, and exhibits using popular design and pre-press programs including Adobe Creative Suite (Photoshop, Illustrator, In-Design, Acrobat, Premier, etc.).
• Media buying and planning experience preferred.
• Ability to develop and execute project plans and budgets.
• Ability to follow prescribed safety regulations.
• Ability to maintain product quality and adhere to ORAFOL’s Quality Program.
• Initiative, positive collaboration, and a can-do attitude.
• Fast learning, driven mindset, self-motivation, and continuous improvement.
• Ability to work with little to no supervision, multitask, and meet deadlines.
• Excellent teamwork, organization, and communication skills.

Technologies

Adobe Creative Suite, including Photoshop, Illustrator, In-Design, Acrobat, and Premier.

Location and Compensation

Location: Lake Orion, MI (onsite).
Salary: USD 55,681 - 71,427 per year.

Benefits

• 401(k) and 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance