Sales and Marketing Director

Location: Peoria, IL onsite. Salary: USD 54,000–60,000 per year. Company: High Point Residence. Overview: The Sales and Marketing Director leads sales, marketing, and resident transition efforts to drive occupancy at a supportive living community, building referral networks and coordinating move-ins. This role emphasizes compassionate, person‑centered guidance and collaborative teamwork.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Responsibilities

• Develop and execute the community's annual marketing and sales plan
• Build and maintain a robust referral network by fostering relationships with social workers, case managers, hospitals, and other key sources
• Track conversion rates from referrals to admissions and ensure timely follow-up
• Maintain weekly referral and sales logs, monitoring progress toward census goals
• Plan and host presentations, luncheons, and outreach events to promote services
• Provide compassionate, person-centered guidance to residents and families during transitions
• Coordinate pre-admission processes and ensure a smooth, welcoming move-in experience
• Collaborate with clinical and operational teams to review referrals promptly, aiming for a 30-minute turnaround where possible
• Follow up with referral sources to monitor patient progress and support successful transitions
• Analyze market trends, competitor strengths and weaknesses, and referral-source data to position the community competitively
• Build partnerships with area hospitals, home health agencies, hospice providers, and senior organizations
• Actively engage with local senior-focused events and programs to enhance visibility

Requirements

• Proven experience in senior living, healthcare, or related sales and marketing roles
• Strong communication, presentation, and relationship-building skills
• Able to analyze data, develop strategic plans, and meet census goals
• Knowledge of long-term care, assisted living, or healthcare services is preferred

Physical & Work Environment

• Ability to walk, stand, and sit for extended periods; bend, stoop, and lift as needed
• Comfortable working in a healthcare environment with residents and their families
• Flexibility to work beyond standard hours, including evenings or weekends when required

Commitment to Safety

We are committed to providing a safe work environment for employees, residents, and visitors. Compliance with our workplace safety program is a condition of employment and is equally important as quality and performance expectations.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate on the basis of race, ethnicity, gender, veteran status, disability, or any other protected class under federal, state, or local law.