Retail Growth Marketing Assistant Manager

As a Retail Growth Marketing Assistant Manager at Coway USA Inc. in Los Angeles, you will support growth and lifecycle marketing efforts for Cowaymega, including affiliate programs and Klaviyo email operations. The role also includes an additional track focused on influencer marketing and PR coordination, requiring close collaboration with internal teams and headquarters in Korea.

Location and Employment Type

• Location: Los Angeles, CA (onsite)
• Job type: Full-time
• Work location: In person
• Commute/Work area: Los Angeles, CA 90010 (required)
• Relocation: Relocate before starting work to Los Angeles, CA 90010 (required)

Compensation

• Salary: USD 50,000 - 90,000 per year
• Pay range: $50,000.00 - $90,000.00 per year

Responsibilities

• Research and analyze market trends, customer behavior, and campaign performance to identify growth opportunities and optimize marketing strategies across channels.
• Plan, execute, and manage growth and lifecycle marketing campaigns, covering customer acquisition, retention, and reactivation strategies.
• Oversee affiliate marketing programs, including partner recruitment, performance monitoring, and optimization to drive revenue growth.
• Coordinate promotional schedules with internal teams to ensure marketing campaigns integrate smoothly across touchpoints.
• Develop content and strategies that support customer lifecycle stages and affiliate promotions, aligning with key sales events and broader marketing objectives.
• Manage Klaviyo email operations, including list segmentation, automation workflows, and campaign scheduling and execution.
• Implement and analyze A/B tests in Klaviyo to optimize email content, design, and delivery for improved engagement and conversion.
• Maintain technical integrity across email marketing efforts, including tracking, segmentation accuracy, and deliverability.
• Analyze campaign performance data to produce actionable insights and support continuous improvement.
• Collaborate with external partners, including affiliate networks and technology providers, to improve campaign effectiveness.
• Communicate periodically with headquarters in Korea by sharing performance reports and aligning on growth marketing strategies.
• Prepare presentations and reports for internal and external stakeholders, clearly communicating findings and recommendations.
• Use data visualization tools to present performance insights effectively.
• Research and analyze influencer marketing opportunities using market and audience insights and campaign performance data.
• Coordinate influencer-related promotions, including advance content planning tied to key sales events.
• Collaborate with influencers and content creators to support brand awareness and engagement, including for new product launches.
• Work with PR agencies to develop and implement public relations, promotional, and media strategies.
• Review and analyze PR reports to strengthen the company’s public image and support positive media coverage.
• Use design tools such as Photoshop for basic content creation and visual asset adjustments when needed.

Required Qualifications

• Experience: 3 to 5 years of experience in growth or lifecycle marketing and affiliate marketing, with a strong emphasis on management and execution.
• Klaviyo expertise: Proven knowledge of Klaviyo email operations and data optimization, including automation, segmentation, and A/B testing.
• Additional retail preference: Retail or consumer goods marketing experience is highly preferred.
• Analytics: Strong ability to derive insights from quantitative and qualitative data.
• Optimization: Experience with audience segmentation and conversion optimization, with a record of turning insights into effective actions.
• Languages: Proficiency in English and Korean (written and verbal) to communicate with top management.
• Organization: Strong organizational skills to manage multiple projects, meet deadlines, and prioritize in a fast-paced environment.
• Collaboration: Ability to work across cross-functional teams.
• Work style: Adaptability to feedback and a results-oriented mindset.
• Business flexibility: Ability to adapt to evolving business needs.
• Reporting: Experience preparing marketing reports and presentations for management.
• Influencer and social track: 1 to 3 years in influencer marketing, talent management, or social strategy, with strong preference for home appliance products experience.
• Digital/social: 3+ years of marketing experience, preferably in social media, content creation, or digital marketing.
• External partners: Experience working with influencers, PR agencies, and external partners is a plus.
• Content creation: Proven ability to create engaging content tailored to social media platforms.
• Promotions planning: Experience coordinating promotional activities with internal teams and planning content in advance of promotions.

Technologies

• Klaviyo
• A/B testing
• Photoshop
• English
• Korean

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question

Will you now, or in the future, require sponsorship for employment visa status (e.g., H-1B visa status)?

Languages

• English (required)
• Korean (required)

Minimum Experience

• 1 year