Product Marketing Senior Specialist

Relocation package available for an on-site role in Columbus, Indiana. This position offers the opportunity to lead integrated marketing communications, digital campaigns, events, and analytics while collaborating across functions to strengthen the Cummins brand and drive measurable business results. The role supports flexible onsite work arrangements and is ideal for professionals who apply insights to shape strategy and execution.

Responsibilities

• Lead the development and execution of integrated marketing communication plans that align stakeholders, drive consistency, and elevate brand presence.
• Deliver compelling, audience-focused content across web, social, email, and campaign collateral to strengthen engagement and message clarity.
• Apply industry, competitor, and customer insights to shape more strategic, data-informed marketing decisions.
• Orchestrate high-quality virtual and in-person events that create memorable brand experiences and deepen customer and partner relationships.
• Use analytics and performance metrics to optimize campaigns, improve effectiveness, ROI, and channel performance.
• Present clear, actionable insights to stakeholders to fuel continuous improvement and ensure strong communication around performance and priorities.
• Leverage digital marketing tools, platforms, and trends to expand reach, improve targeting, and modernize marketing execution.
• Plan and manage digital marketing campaigns including budgeting and analytics to enhance visibility and measure the impact of digital efforts.

Requirements

• A college, university, or equivalent degree in marketing, communications or related subjects is required.
• Strong brand management discipline to apply brand standards consistently, protect reputation, and drive clear, differentiated brand positioning.
• Deep digital media fluency across automation, social platforms, and CMS tools to influence target audiences and drive desired actions.
• Ability to craft and deliver compelling narratives that resonate with stakeholders and support key decisions or behaviors.
• Advanced analytical skills to interpret qualitative and quantitative data, extract meaningful insights, and communicate findings that support data-driven decisions.
• Skill in articulating clear value propositions that align customer needs with product strengths to effectively differentiate from competitors.
• Proficiency in marketing plan management, applying the 4 Ps to guide strategy, influence cross-functional execution, and measure business performance.

Technologies

• CMS tools
• Marketing analytics tools
• Marketing automation
• Social platforms

Location and Work Setup

Location: Columbus, IN (onsite)

Role category: On-site with Flexibility

Job type: Exempt - Experienced

Benefits

• Relocation Package