Multi-Family Marketing and Operations Coordinator

Madison Apartments offers a full-time, salaried role based in Fitchburg, WI, with onsite work and regular travel across five apartment communities (approximately 550 apartments total). This position blends portfolio-wide marketing execution with hands-on property operations support, including resident engagement and community events. The role includes a $50,000–$60,000 annual salary depending on experience, plus paid time off and a flexible spending account.

What you’ll do

You’ll help plan and run advertising and digital distribution for all communities, while ensuring property details stay accurate and compelling across major channels.

• Review, maintain, and improve paid advertising campaigns for each community.
• Monitor advertising performance metrics such as lead volume, cost per lead, conversion rates, and return on marketing investment.
• Recommend adjustments to advertising strategy and spending through an established approval process.
• Maintain accurate and appealing property information across property-management software, websites, internet listing services, social media, and other advertising platforms.
• Audit listings regularly for pricing, availability, amenities, photographs, contact information, and property descriptions.
• Coordinate marketing assets including photography, video, virtual tours, signage, printed materials, and related deliverables.
• Create and schedule social media content that supports leasing, resident engagement, and the company’s reputation.
• Support resident and prospect communications, including website updates, email campaigns, and text-message campaigns.
• Develop property-specific leasing promotions, resident referral programs, renewal campaigns, and seasonal marketing initiatives.
• Conduct market surveys and competitor research covering rents, concessions, amenities, availability, and advertising approaches.
• Track leads from inquiry through application and move-in, identifying opportunities to improve response times and conversion.
• Monitor online reviews and help management provide timely, professional responses.
• Maintain a portfolio-wide marketing calendar and ensure campaigns run on schedule.
• Prepare routine marketing reports for management and property teams and process marketing invoices while supporting budget adherence.

Community events and resident support

• Plan and coordinate resident events across all five communities, including vendors, supplies, communications, setup, attendance tracking, and follow-up.
• Develop an annual calendar of community activities, seasonal promotions, and resident-appreciation programs.
• Attend and host events that may occur during evenings or weekends.
• Build relationships with local businesses and community organizations for partnership and cross-promotional opportunities.
• Evaluate event participation and resident feedback to improve future programming, ensuring events align with the standards of high-end communities.
• Assist property teams with processing rental applications, screening and documentation coordination, and follow-up for missing applicant information.
• Help with lease preparation, renewals, notices, and other resident documentation as assigned.
• Support resident and prospect communications via telephone, email, text, and in person.
• Contribute to customer-service needs including resident follow-up, service coordination, and other property coverage when needed.

Operations support and compliance

• Support accounts-payable tasks including invoice collection, coding, documentation, and routing for approval.
• Assist with security-deposit processing, reconciliation, documentation, and resident correspondence.
• Maintain confidentiality for applicant, resident, employee, and financial information.
• Perform accurate data entry and keep organized electronic and physical records.
• Assist with reports related to occupancy, leasing activity, renewals, delinquency, advertising, and property operations.
• Support special projects and other assistant property manager responsibilities as assigned.

Requirements

• Reliable personal transportation, a valid driver’s license, and appropriate automobile insurance required.
• Occasional evening and weekend work required for resident and community events.
• Central office workspace with regular travel among five apartment communities.

Technologies

• Property-management software
• Websites
• Internet listing services
• Social media