Marketing Strategist

Join a mission-driven Catholic organization where your marketing expertise helps advance diocesan ministries. This onsite Marketing Strategist role in Sioux Falls, SD offers the chance to shape engagement, identify new opportunities, and steer communications as the managing editor of The Bishop's Bulletin, all while collaborating across diocesan departments to ensure brand consistency.

Benefits

• Onsite position in Sioux Falls, South Dakota.
• Strategic opportunity to promote diocesan ministries, events, campaigns and services through multimedia channels.
• Lead the day-to-day production of The Bishop's Bulletin, including story planning, writer coordination, advertiser relations and deadline management.
• Training and resourcing for diocesan entities on communication marketing and best practices.
• Collaborative environment that supports cross-department consultation to maintain brand alignment.

Responsibilities

• Develop, implement and manage the marketing, promotion and engagement strategy for the Catholic Diocese of Sioux Falls.
• Promote diocesan ministries, events, campaigns, and services through multimedia and multiplatform strategies.
• Coordinate the design and development of effective communication, marketing and promotional materials for all media platforms.
• Identify new market opportunities and audience preferences to support campaign strategy and brand positioning.
• Develop, maintain and monitor digital campaigns to increase web traffic and measure and ensure effectiveness.
• Serve as a consultant for diocesan departments and ministries in the development of promotional, marketing and social media engagement to ensure brand alignment and consistency.
• Produce marketing copy, including advertising for print, digital/website and social media.
• Provide training and resourcing to diocesan entities on communication marketing and best practices.
• Manage the day-to-day activities of The Bishop's Bulletin magazine production, including story planning, managing freelance writers, working with advertisers, managing deadlines, and maintaining a high level of detail.
• Develop, and assist in producing and recording radio and video programs in various settings.

Requirements

• Bachelor's degree in Marketing, Communications or related field.
• Minimum of 2 years experience as a marketing strategist, marketing manager or similar role.
• Familiarity with SEO and Google Analytics.
• Knowledge and understanding of Catholic Church theology, structure, history and hierarchy.
• Exposure to mobile, social and tablet measurement approaches and an understanding of multi-touch attribution in media evaluation.
• Extensive experience with advertising and marketing tools including Indesign and Photoshop.
• Ability to analyze raw data, draw conclusions and summarize actionable recommendations and their forecasted outcomes/implications.
• Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement.

Technologies

• Indesign
• Photoshop
• SEO
• Google Analytics

How to apply

If you are a mission minded Catholic ready to use your marketing skills and talents to further the mission of the Church, please send your resume and cover letter to Twila Roman, Director of Human Resources at [email protected]. For questions and/or access to a full job description, contact the Diocesan Human Resources Office at (605) 988-3741.