Marketing Strategist
Job Description
The full-time, hybrid Marketing Strategist position is based in Sarasota, Florida, and supports DreamLarge and ATLARGE in crafting and executing multi-channel content and marketing strategies, managing client relationships, and driving measurable results across brand and client accounts.
Responsibilities
- Help clients solve complex problems through effective communications, storytelling, and marketing strategies aligned to business objectives.
- Cultivate relationships with clients, leadership, and stakeholders while representing brands with confidence and clear communication.
- Plan, develop, write, and design content for social media, email campaigns, newsletters, blogs, and websites.
- Build and manage marketing plans and editorial calendars across DreamLarge brands and ATLARGE client accounts.
- Create multimedia content including graphics, short-form videos, and visuals tailored to each platform.
- Oversee day-to-day execution of marketing channels, maintaining a consistent brand voice, quality, and engagement.
- Plan and launch campaigns across email, newsletters, social, and ad channels that align with client and brand goals.
- Collaborate with designers, strategists, and other account leads to deliver cohesive brand storytelling.
- Optimize website and blog content for SEO and user engagement.
- Monitor analytics across social, email, and web platforms, and make data-driven recommendations.
- Stay current with content marketing trends, tools, and best practices to keep brands relevant.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field, or equivalent professional experience.
- Minimum 3 years of professional experience in marketing, communications, or digital media.
- Solid digital marketing foundation with an understanding of how strategy, content, and communications work together to achieve client goals.
- Proven ability to adapt a brand voice to different audiences through strong writing and editing skills.
- Hands-on experience managing social media, both organic and paid, across platforms such as Meta, LinkedIn, TikTok, and Pinterest, with a track record of growing audiences and engagement.
- Experience planning and executing multi-channel campaigns including SEO/SEM, email marketing, social, and display advertising; tactical knowledge of individual platforms is expected, certifications are a plus.
- Working knowledge of CMS platforms and page builders (WordPress, Webflow, Squarespace, etc.).
- Proficiency with creative tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience with video editing tools such as CapCut, DaVinci Resolve, or Adobe Premiere.
- Familiarity with SEO best practices and analytics tools (Google Analytics, GA4, Data Studio).
- Strong organizational skills with the ability to manage multiple projects, details, and deadlines.
Technologies
- WordPress
- Webflow
- Squarespace
- Canva
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- CapCut
- DaVinci Resolve
- Adobe Premiere
- Google Analytics
- GA4
- Data Studio
- Meta
- TikTok
Benefits
- Hybrid work arrangement with 2-3 days in the office.
- Flexible work schedule.
- Employer health insurance contributions, with options for vision and dental.
- Paid time off to support local communities.
- Total of 10 days paid time off, plus 2 personal days and 2 sick days.
About ATLARGE + DREAMLARGE
ATLARGE is a Sarasota based branding, marketing, and communications agency partnering with entrepreneurs, nonprofits, and mission driven organizations to address meaningful challenges. DreamLarge, the sister company, is a public benefit corporation dedicated to sparking creativity, collaboration, and positive change within the community. Through storytelling, campaigns, and initiatives such as PINC and Dreamers & Doers, DreamLarge demonstrates that doing well and doing good can go hand in hand. Together, ATLARGE and DreamLarge share a common vision: using the power of creativity and strategy to build stronger brands and stronger communities.