Marketing Specialist, Paid Search, AWS Search Marketing

Marketing specialist to support AWS's in-house global paid search program, collaborating with a team of search experts to drive acquisition, adoption, and lead generation while delivering unique customer experiences through search.

Responsibilities

• Support the day-to-day management of paid search campaigns through precise execution and ongoing account upkeep.
• Maintain strong account health and executional excellence by preserving current processes and identifying opportunities to implement new ones.
• Collaborate with a group of search professionals to boost acquisition, adoption, and lead generation while delivering distinctive customer experiences via search.
• Contribute to campaign level testing strategies for ad copy and landing pages to enhance the customer journey.
• Dive into data to surface actionable insights, answer business questions, and inform optimization decisions.
• Evaluate campaign performance metrics, identify trends, and share data-driven recommendations with stakeholders.
• Challenge existing approaches to elevate the customer experience.
• Uphold the highest standards and prioritize sustainable, long-term outcomes over short-term gains.
• Maintain a critical mindset, question assumptions, and pursue ongoing improvements in campaigns and customer experiences.

Requirements

• Minimum of 2 years of professional marketing experience (non-internship).
• Experience with Excel or Tableau for data manipulation, including macros, charts, and pivot tables.

Technologies

• Excel
• Tableau

Salary

Compensation: USD 80,200 - 113,700 per year

Benefits

• Health coverage including medical, dental, vision, and prescription drugs; Basic Life & AD&D insurance with options for supplemental life plans; EAP and mental health resources; Medical Advice Line; Flexible Spending Accounts; Adoption and Surrogacy reimbursement.
• 401(k) plan with company matching.
• Paid time off.
• Parental leave.

About the Team

• AWS Search Marketing aims to deliver a high quality search experience for AWS customers and prospects, managing SEO, AEO, and SEM across search engines such as Google and Bing. The team operates within the Integrated Demand Center to provide a unified, fast, global customer experience.