Marketing Specialist/Community Liaison

The Marketing Specialist/Community Liaison at Stoddard Baptist Global Care in Washington, DC, on site, manages marketing and external education activities for Stoddard facilities and supports referral relations and market research.

Responsibilities

• Shape and promote a positive public image for Stoddard entities by planning programs, educational sessions, community events, and other outreach opportunities.
• Create and execute referral-relations programs with hospital discharge planners, case managers, physicians, and managed care organizations.
• Apply sales techniques including cold calling and strategic contact planning.
• Coordinate the development and distribution of educational materials such as brochures and other marketing collateral.
• Support management in crafting advertising materials and communications that accurately reflect Stoddard services to customers.
• Contribute to marketing assets like video scripts and ad layouts, then present to management for approval.
• Oversee the design and layout of presentations, newsletters, event materials, research papers, and brochures.
• Plan and conduct market research activities, including surveys, syndicated material analysis, focus groups, conjoint analysis, and situational modeling, guiding data-driven plans.
• Support market share growth through cold calling, contact planning, and monitoring activity via call logs.
• Maintain accurate data in the Common Working File, with emphasis on resident face sheets.
• Submit monthly Admissions Department reports to vendors and the Executive Clinical Director as required.
• Coordinate and approve tours and visits to Stoddard facilities to educate guests.
• Assist cross-functional teams with pricing direction, new product launch strategies, and product positioning.
• Promote trade shows, events, and advertising campaigns.
• Initiate and approve requests to exhibit at conferences or events and deliver community in-service presentations to ensure outreach appropriateness.
• Identify opportunities for new program development.
• Coordinate with the Admissions team to support positive communication needs.
• Periodically accompany the assessment nurse or clinical liaison in the field.
• Review assigned marketing projects and existing materials, gathering competitive intelligence.
• Arrange presentation aids and provide feedback to speakers as needed.
• Develop and coordinate multimedia packages such as brochures, letters, displays, and video for specific assignments.
• Develop direct mail programs and monitor campaign performance to ensure success.

Requirements

• Minimum of two years of experience in a similar role within a hospital or long term care facility.
• Strong analytical and presentation skills with the ability to manage multiple tasks concurrently.
• Ability to work under pressure, meet deadlines, and extend hours when needed.
• Creative, resourceful, and capable of taking calculated initiatives to meet client expectations.
• Excellent communication skills, both in writing and speaking, with the ability to convey insights clearly.
• Strong interpersonal skills to effectively engage with clients and stakeholders.
• Confident, outgoing personality with forward-thinking and problem-solving abilities.
• Ability to listen attentively and translate details into actionable plans.
• Team player with a collaborative mindset.
• Flexible and responsible for assigned tasks, with willingness to travel extensively.
• Working knowledge of social media communications.
• Ability to communicate effectively both verbally and in writing.
• Professional and compassionate interaction with residents, families, staff, and visitors.
• Basic understanding of the health care system, Medicare, Medicaid, discharge planning, community resources, and long-term care regulations.
• Knowledge of family and group dynamics; empathetic and attentive demeanor.
• Ability to move intermittently during the workday and travel to hospitals and health care facilities.
• Proficiency in speaking and documenting in English.
• Resilience to cope with mental and emotional aspects of the role.
• Good health and emotional stability; capacity to relate to ill, disabled, elderly, and at times challenging individuals.
• Bachelor’s degree required.

Technologies

• Common Working File

Benefits

• 401(k) with matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid parental leave
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance