The City of Carrollton is seeking a Marketing Specialist to support City programs through marketing content development, digital communications management, and media relations. The role coordinates communications efforts with limited supervision, using independent judgment to advance City plans and goals.

Key Responsibilities

Develop, write, design, edit, and help produce a range of printed and digital communications for City programs, including copy for print, web, and television, and oversight of collateral production.
Attend project meetings to help maintain relationships and support ongoing communications work.
Consult with City staff to create, update, revise, and manage web content, including routine website page reviews to support accuracy, timeliness, and relevance.
Coordinate with City staff and vendors to oversee production of the Leisure Connections magazine, published three times per year.
Support media relations activities such as responding to routine inquiries, drafting and distributing news releases, serving as backup to the Public Information Officer, alerting media to photo opportunities, and identifying newsworthy stories.
Provide on-call support during emergencies as needed.
Plan, facilitate, and review advertising and public education campaigns for City departments and City Council initiatives, including development of creative ideas and proposals for departmental review.
Participate in planning, coordination, execution, and evaluation of special events for targeted audiences, including assistance on event committees and direction to contract employees supporting events.
Join meetings, committees, teams, and other groups to provide marketing advice and options, and participate in face-to-face communications with community stakeholders.
Monitor external contractors’ work, evaluate performance, assist with defining contract terms and agreements, and authorize contractor payments within established guidelines.
Complete administrative tasks that support departmental operations and established goals.
Perform other duties as assigned.

Required Qualifications

Bachelor’s Degree in Public Relations, Marketing, Journalism, Communications, or related field.
Three years of marketing or public relations experience.
Knowledge of writing and design principles.
Knowledge of social media marketing.
Knowledge of digital media formats such as web, television, and video.
Knowledge of journalism principles and proper use of the English language.
Knowledge of media relations principles and practices.
Knowledge of marketing principles and practices, and event planning methods.
Knowledge of municipal government operations.
Ability to prioritize, organize, and manage multiple projects simultaneously.
Ability to prepare clear and concise reports, including oral, written, and audio/visual presentations.
Ability to manage and evaluate external contractors’ work.
Ability to apply independent judgment, personal discretion, and resourcefulness when interpreting and applying guidelines.
Ability to develop marketing and communication materials.
Ability to gather and analyze information and make recommendations aligned with organizational goals.
Skilled in operating a computer and related software applications.
Ability to communicate effectively with a variety of individuals.

Preferred Qualifications

Strong skills in writing, design, and marketing.
Experience with Microsoft and Adobe products.
Experience with Canva.
Experience in marketing events and programs.

Work Schedule and Location

Location: Carrollton, TX (onsite).

Compensation: USD 28 per hour.

Working Conditions

Frequent reaching, sitting, standing, walking, talking, seeing, and hearing.
Occasional lifting and carrying up to 25 pounds.
Work performed in standard office and outdoor environments, with potential exposure to adverse weather conditions.

Conditions of Employment

Must pass a pre-employment drug test.
Must pass a criminal history check.
Must pass a motor vehicle records check.

Application Document Requirements

While PDFs are an acceptable file type, scanned PDFs or images (such as those created via Canva) are not supported by the applicant tracking system.

Marketing Specialist

Job Description