Marketing Specialist
Job Description
Mainely Tubs is seeking an Email Marketing Specialist to plan, execute, and continuously improve email marketing efforts that support measurable revenue growth. This onsite role in Scarborough, ME offers a collaborative, supportive team environment, and the chance to build your skills across multiple marketing channels while working with products that promote relaxation, recovery, and wellness. Mainely Tubs is also a 100% employee-owned company (ESOP).
The role centers on promotional email campaigns plus automated drip and lead nurture programs. You will work with creative design support and performance analytics to help strengthen online sales, repeat purchases, and customer retention. This position partners closely with the Marketing Manager and CRM & Automations Manager to support company-wide sales goals across all product categories.
What you’ll do
- Create promotional email campaigns
- Design supporting marketing graphics
- Develop automated drip campaigns and lead nurture tracks
- Drive revenue growth through strategic email marketing initiatives
- Support company-wide sales goals across all product categories in collaboration with Marketing leadership
- As business needs and workloads change, assist with other marketing initiatives such as content creation, promotional campaigns, event support, social media, website projects, and other team priorities
What you bring
- 3+ years of experience in email marketing, marketing automation, digital marketing, eCommerce marketing, or a related field
- Bachelor’s degree in Marketing, Communication Studies, Business, or a related field (preferred)
- Strong copywriting, proofreading, and communication skills
- Writing samples required
- Hands-on experience with HubSpot or a similar email marketing and marketing automation platform (HubSpot experience strongly preferred)
- Experience developing promotional email campaigns, automated drip campaigns, and lead nurture programs
- Experience creating marketing graphics, promotional materials, and digital creative assets
- Understanding of email marketing best practices, conversion optimization, and performance measurement
- Experience creating email campaigns that drive online sales, repeat purchases, and customer retention
- Strong analytical skills to evaluate campaign performance and identify opportunities for growth
- Excellent organizational skills and attention to detail
- Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment
Tools you’ll use
- HubSpot
- Adobe InDesign
- Adobe suite
Compensation & work details
$26 - $28 per hour. Onsite in Scarborough, ME.
Additional preferences
- Proficiency with the Adobe suite, particularly InDesign, is a plus
- Experience supporting eCommerce businesses through promotional marketing and online sales initiatives
- Experience working with consumer products, retail, wellness, home improvement, or lifestyle brands
- HubSpot, Email Marketing, Marketing Software, or related certifications
Benefits
- 100% Employee-owned company (ESOP)
- Collaborative, supportive team environment
- Opportunity to grow your marketing skills across multiple channels
- Work with products that promote relaxation, recovery, and wellness