Marketing Specialist

Supports development and execution of service market development campaigns to initiate and build relationships with target US accounts, partnering with marketing managers, business development leads, and cross-functional teams to deliver high-quality campaigns.

Responsibilities

• Collaborate with the Marketing Campaign Manager to design, coordinate, and deploy multi-channel campaigns tied to events, trade shows, in-person programs, product launches, and thought leadership publications.
• Oversee campaign tactics from concept to completion, ensuring all assets are created, reviewed, and launched on time and within budget.
• Plan pre-event, on-site, and post-event marketing activities, including invitation emails, digital programs, sales outreach, and follow-up communications.
• Assist with on-site event execution as needed, handling logistics, booth support, meeting tracking, and post-event wrap-up.
• Maintain ownership of timelines, task tracking, and execution plans for multiple campaigns in a fast-paced environment.
• Coordinate with internal teams (campaign, product marketing, sales, digital) and external vendors to ensure smooth delivery of campaign components.
• Manage administrative aspects of campaigns, including vendor onboarding, contracts, finance coordination, and production logistics.
• Provide proactive updates to sales teams to ensure awareness of campaigns, events, and available follow-up tools.
• Collaborate closely with campaign managers, field marketing, and product marketing to align campaign objectives with business priorities.
• Serve as a reliable point of contact across stakeholders, ensuring clarity, alignment, and accountability throughout campaign execution.
• Track campaign performance, event meetings, and follow-up activities to support reporting and ROI analysis.
• Maintain accurate campaign documentation, lists, and trackers, ensuring data cleanliness and compliance with privacy requirements.
• Apply a detail-oriented mindset to every aspect of execution, from audience segmentation to final deliverables.

Requirements

• 4 to 7 years of experience in marketing, communications, or campaign execution, preferably in a B2B environment.
• Hands-on experience supporting or executing multiple marketing campaigns simultaneously.
• Strong project management, organizational, and prioritization skills.
• Excellent written and verbal communication skills; copywriting experience is a plus.
• Proven ability to collaborate effectively with cross-functional teams and external partners.
• High attention to detail with a proactive, solutions-oriented mindset.
• Proficiency with Microsoft Office 365 tools (Word, PowerPoint, Excel, Teams).

Technologies

• Microsoft Office 365
• Word
• PowerPoint
• Excel
• Teams

Location

Cincinnati, OH (onsite)

Salary

$69,700 to $94,300 per year

Job Function

Marketing and Sales

Role

Specialist

Job ID

410189

Desired Skills

• Basic knowledge of marketing concepts