Marketing Manager - Home Remodeling

BB-Builders Pro seeks a hands-on Digital Marketing Manager to steer end-to-end lead generation for a premium home remodeling business. The role oversees paid media, CRM workflows, lead-follow up systems, and marketing team execution, working closely with the owner in Bellevue, WA.

Responsibilities

• Oversee Google Ads campaigns across Search, Local Services Ads, Display, and remarketing to generate qualified leads.
• Manage Meta advertising efforts on Facebook and Instagram, focusing on lead generation, retargeting, and brand visibility.
• Own budgets, bidding strategies, campaign architecture, testing plans, and ongoing optimization.
• Create compelling ad copy, coordinate creative assets, and conduct A/B testing.
• Monitor metrics such as CPL, CPA, ROAS, conversion rates, booked appointments, and lead quality.
• Administer GoHighLevel CRM, including pipelines, contacts, tags, automations, and lead nurture workflows.
• Improve follow-up sequences, booking funnels, and lead routing processes.
• Ensure every lead is captured, assigned, followed up with, and tracked through the funnel.
• Develop automation workflows in Make.com to connect GoHighLevel, Google Ads, Meta, Asana, and other tools.
• Document workflows to enable ongoing maintenance and improvement by the team.
• Lead a remote marketing team of six professionals located overseas.
• Conduct daily check-ins to set priorities, address blockers, maintain accountability, and drive execution.
• Assign, monitor, and follow up on tasks within Asana.
• Provide clear feedback and ensure projects progress toward timely completion.
• Plan and execute a monthly marketing calendar aligned with sales objectives.
• Track lead volume, CPL, conversion rates, appointment volume, and overall campaign performance, sharing insights as needed.
• Present weekly or bi-weekly performance updates to ownership with recommendations and next steps.

Requirements

• 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Experience generating leads for home services, home improvement, construction, remodeling, roofing, HVAC, plumbing, or similar local service sectors.
• Strong understanding of lead generation funnels, campaign optimization, and performance reporting.
• Experience using GoHighLevel or a comparable CRM/marketing automation platform.
• Experience with project management tools such as Asana, ClickUp, Monday.com, or similar.
• Experience coordinating or managing a remote marketing team.
• Excellent communication, organization, ownership, and attention to detail.
• Comfort working with data, including CPL, ROAS, conversion rates, and pipeline metrics.
• Must be able to work on-site in Bellevue, WA.

Technologies

• GoHighLevel
• Make.com
• Google Ads
• Meta Ads
• Asana

Benefits

• 401(k) matching
• Paid time off

Location

Bellevue, WA

Work Setup

On-site

Job Details

Job Type: Full-time

Compensation: USD 70,000 - 110,000 per year