Marketing Manager

Schulte Hospitality Group seeks a Marketing Manager for Hotel Cala in downtown Tampa to manage day-to-day marketing execution across the hotel and its restaurant, bars, nightlife programming, events, and experiential activations. This onsite role supports a key launch and repositioning effort during a renovation and brand transformation into Curio Collection by Hilton.

Role Overview

Hotel Cala is a luxury lifestyle hotel on the downtown Tampa Riverwalk, opening January 2027. The property is undergoing a transformative renovation and rebranding to deliver a curated lifestyle experience supported by world-class restaurant and nightlife venues. In this role, the Marketing Manager will lead integrated marketing execution designed to strengthen awareness, engagement, and revenue performance across paid, owned, earned, and experiential channels.

The Marketing Manager reports to the General Manager with dotted line reporting into the Corporate Director of Marketing. Success requires close collaboration with hotel leadership, restaurant and nightlife operators, revenue management, sales teams, and agency partners.

Key Responsibilities

• Execute integrated marketing strategies that drive awareness, positioning, and revenue for the hotel and its restaurant, bar, nightlife, and experiential offerings.
• Support launch and repositioning as the hotel undergoes renovation and transforms into Curio Collection by Hilton.
• Manage and optimize digital marketing campaigns, paid media initiatives, and promotional activations supporting transient, group, restaurant, nightlife, and local business objectives.
• Oversee email marketing and CRM initiatives to drive guest engagement, loyalty, and repeat visitation across hotel and F&B experiences.
• Coordinate visual storytelling efforts, including photography, videography, social content, and creative asset development that reinforce the hotel’s luxury lifestyle positioning.
• Partner with PR, influencer, and social media teams to execute earned media campaigns, media hosting, influencer collaborations, and local buzz-building initiatives.
• Support programming, partnerships, and experiential activations that establish the hotel as a vibrant social hub within downtown Tampa and the Riverwalk district.
• Monitor campaign performance, analyze marketing data, and provide actionable insights to optimize strategy, spend, and commercial outcomes.
• Collaborate closely with stakeholders including hotel leadership, restaurant and nightlife operators, revenue management, sales teams, and agency partners for cohesive execution across all channels.
• Maintain strong awareness of Tampa market trends, competitive activity, cultural moments, and emerging lifestyle hospitality trends.

Qualifications

• Bachelor’s degree in marketing, communications, hospitality, or a related field.
• Minimum 5 years of marketing experience, preferably within lifestyle, luxury, independent, or soft-branded hospitality environments.
• Experience supporting restaurant, nightlife, entertainment, or experiential brands is strongly preferred.
• Proven experience in digital marketing, branding, content development, social media, public relations, and campaign execution.
• Strong understanding of hospitality marketing technology platforms, CRM systems, and performance analytics.
• Exceptional communication, project management, and stakeholder collaboration skills.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, highly collaborative environment.
• Strong creative instincts balanced with data-driven decision-making.
• Ability to work flexible hours as needed in support of events, activations, media visits, and hotel programming.
• Ability to build excitement and cultural relevance around a lifestyle hospitality brand.
• Capacity to bring the hotel experience to life across digital, social, PR, and on-property touchpoints.
• Comfort working closely with hotel operations and F&B, nightlife, and commercial leaders.
• Self-starter who is energized by helping launch and shape a transformative hotel experience.
• Strong pulse on luxury travel, food & beverage, nightlife, and experiential trends.

Technologies

• CRM systems
• Performance analytics

Benefits

• Daily Pay
• Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
• Multiple Health Insurance and Life Insurance options
• 401k Plan + Company Match
• Paid Parental Leave
• Paid Time Off
• Holiday Pay
• Pet Insurance
• Employee Assistance Program
• Schulte Savings Marketplace Discounts on event tickets, electronics, gym memberships + more!

Hiring Process and Additional Notes

• The hiring process may include a phone interview, manager(s) interview, drug screen, background check, reference checks, and potential employment assessment.
• Paid Time Off (PTO) is available for eligible associates in accordance with the Company’s Paid Time Off policy.
• Specific compensation and benefit details will be discussed during the interview process.

Location

Tampa, FL (onsite)