Marketing Lead - Private Bank

PNC is hiring a Marketing Lead to shape and advance marketing strategy and innovation for high net worth and ultra-high net worth client segments. The role owns integrated, multi-channel plans and coordinates cross-functional execution to support business goals across the product life cycle.

Location and Employment Details

• Location: Cleveland, OH (onsite)
• Base Salary: USD 91,000 - 185,900 per year
• Experience: 5+ years
• Education: Bachelor’s degree
• Incentive: Incentive eligible, with payments based on company, business, and/or individual performance

Overview of the Role

PNC’s Marketing organization is focused on redefining what great marketing looks like and operating as a growth engine for the business. This position supports the development and execution of strategic marketing programs and helps translate business outcomes into measurable marketing initiatives for high net worth and ultra-high net worth segments.

Key Responsibilities

• Develops and leads execution of integrated, multi-channel strategic marketing plans for one or more products, initiatives, or channels, including acquiring, growing, and retaining customers to support product life cycle and line of business objectives.
• Contributes to business and marketing objective development and prioritization; develops value propositions and target segments using competitive intelligence and insights to support growth strategies.
• Supports thought leadership and builds consensus among partners; adapts and optimizes plans for changing business environments.
• Translates business outcomes into marketing strategy and executes marketing programs that may include advertising, sales content, and internal communications.
• Coordinates and influences complex, multi-functional program teams; synthesizes and leverages collected data to provide appropriate business intelligence.
• Influences budget decisions and ensures operating activities are optimized and delivered within the established budget framework.
• Leads program coordination with legal, compliance, finance, risk, and other key partners; partners with agencies, third parties, and internal business stakeholders to develop and execute initiatives.
• Serves as a point of contact with product and digital teams to coordinate strategy and development, making decisions to help meet business program/initiative requirements and customer expectations.

Requirements

• University/college degree required at this level, with 5+ years of industry-relevant experience.
• Specific certifications are often required.
• In lieu of a degree, a comparable combination of education, job-specific certification(s), and experience (including military service) may be considered.
• Preferred skills: Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented.
• Competencies: Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management.
• Certifications: No required certification(s).
• Licenses: No required license(s).

What You Will Support: Marketing Impact Areas

• Lifecycle marketing support focused on acquisition, relationship deepening, and retention.
• End-to-end campaign strategy and execution with ongoing optimization through test and learn agendas.
• Creation of differentiated messaging and marketing strategies using key insights.
• High-quality content development and distribution management across marketing owned channels.
• Application of marketing best practices in a relationship-driven business.
• Measurable business impact through growth of strategic business segments.

Compensation and Pay Transparency

• Base Salary: $91,000.00 - $185,900.00
• Salaries may vary by geographic location, market data, and individual skills, experience, and education.
• This role is incentive eligible, with payment based on company, business, and/or individual performance.

Benefits

• Medical/prescription drug coverage with an HSA feature (depending on eligibility)
• Dental and vision options (depending on eligibility)
• Employee and spouse/child life insurance (depending on eligibility)
• Short and long-term disability protection (depending on eligibility)
• 401(k) with PNC match, pension, and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance, including select programs fully paid
• Robust wellness program with financial incentives
• Maternity and/or parental leave
• Up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• Between 15 to 25 vacation days each year, depending on career level

Application Window

Generally, the opening is expected to be posted for two business days from 01/05/2026, though it may remain open longer with business discretion.

Candidate Expectations

• Customer Focused: Align business decisions with customer needs and satisfaction, leveraging information to create customized customer solutions.
• Managing Risk: Assess and manage risks related to business objectives and activities in support of PNC’s Enterprise Risk Management Framework.

Accessibility and Accommodations

If you require an accommodation to participate in the application process, contact [email protected] with “accommodation request” in the subject line and include your name, the job ID, and your preferred method of contact. Emails not related to accommodation requests will not receive responses. You may also call 877-968-7762 and say “Workday” for accommodation assistance. All information provided will be kept confidential and used only as needed to provide reasonable accommodations.

Equal Employment Opportunity (EEO)

• PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
• This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, where applicable, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit hiring individuals with certain criminal history.

California Residents

California residents should refer to the California Consumer Privacy Act Privacy Notice for details on how PNC may use or disclose personal information in hiring practices.