Marketing Director

Benefits and culture

Clear Lakes Dental is one of Minnesota's fastest growing dental organizations with multiple clinics in the Twin Cities and expanding to additional states. Our mission is to provide exceptional patient care while creating opportunities for dentists, team members, and future practice owners. As we grow, our marketing team plays a huge role in keeping clinics busy, recruiting owner dentists, and supporting new franchise owners. This is an onsite, full-time Marketing Director role in Little Canada, MN with a competitive hourly rate and opportunities to influence strategy and outcomes.

• Varied work that keeps you learning rather than repeating the same tasks
• Ownership and creative freedom to launch campaigns, build landing pages, and shape recruitment efforts
• Opportunities to learn and apply new marketing tools and technologies
• Impact across digital advertising, website optimization, content creation, and franchise marketing

Responsibilities

• Manage and optimize Google Ads campaigns
• Monitor conversions, cost per lead, and campaign performance
• Build and improve landing pages
• Analyze website traffic and marketing analytics
• Improve SEO across multiple websites
• Maintain and update WordPress websites
• Create new landing pages
• Update clinic information, provider bios, and marketing content
• Monitor website performance, forms, and user experience
• Design flyers, advertisements, and promotional materials in Canva
• Create recruitment marketing campaigns
• Produce newsletters and email marketing campaigns
• Develop educational marketing content
• Create AI generated videos using modern marketing tools
• Build direct mail campaigns for dentist recruitment
• Manage incoming dentist leads
• Coordinate follow up campaigns through email, phone, and text
• Maintain CRM pipelines and marketing automations
• Track campaign performance
• Review CallRail recordings and marketing data
• Analyze Microsoft Clarity heatmaps and visitor behavior
• Present monthly marketing reports and recommendations
• Identify opportunities to improve marketing ROI
• Support new clinic openings
• Assist franchise marketing initiatives
• Create marketing assets for multiple departments
• Help develop new marketing strategies as the company continues to grow

Requirements

• Creative and enjoys bringing new ideas to life
• Organized and able to manage multiple projects at once
• Comfortable working independently while collaborating with leadership
• Analytical and enjoys using data to improve results
• Detail oriented with excellent communication skills
• Excited by learning new marketing tools and technology
• Passionate about helping a growing company succeed

Preferred experience

• Five or more years of relevant marketing experience is preferred

Technologies

• Google Ads
• WordPress
• SEO
• Google Analytics
• Google Tag Manager
• Canva
• Mailchimp
• CallRail
• Microsoft Clarity
• Pipedrive

About Clear Lakes Dental

Clear Lakes Dental is one of Minnesota's fastest growing dental organizations with multiple clinics throughout the Twin Cities and moving into multiple states. Our mission is simple: provide exceptional patient care while creating incredible opportunities for dentists, team members, and future practice owners. As we continue to grow, our marketing team plays a huge role in our success from helping clinics stay busy to recruiting amazing owner dentists and supporting new franchise owners.

Compensation and schedule

• Compensation Range: $30-$35 per hour (Hourly)
• Schedule: Full time Monday-Friday 9:00 AM-5:30 PM

Join our team

We're looking for someone who wants more than just another marketing job. We want someone who enjoys solving problems, trying new ideas, celebrating wins, and helping shape the future of a growing company. If you're ready to make a real impact and build something exciting with us, we'd love to hear from you!