Manager- Digital Marketing

The Manager, Digital Marketing will work within Covista’s Digital Center of Excellence to design and execute digital experience strategies intended to support enrollment and persistence across its institutions. This role partners closely with institutional marketing teams and acts as a resource for email, nurture, and broader digital experience initiatives.

Responsibilities

• Develop and monitor enterprise digital experience key performance indicators across the full student lifecycle.
• Assess opportunities across the student lifecycle and partner with stakeholders to deploy conversion-focused initiatives to address gaps.
• Provide guidance to stakeholders on email, nurture, and digital experience best practices.
• Collaborate with the digital experience technical lead to improve strategies tied to the technology stack and to evaluate new tools and systems as the stack evolves.
• Mentor the digital marketing specialist in developing and implementing strategies and tactics across Covista’s portfolio of institutions.
• Complete other duties as assigned.
• Perform other duties as assigned.
• Comply with all policies and standards.

Requirements

• Bachelor’s degree in marketing or a related field required.
• Five (5) years of marketing automation experience required, including Eloqua.
• Eloqua administration experience preferred.
• Sound qualitative and quantitative analytical skills.
• Strong leadership skills.
• Self-motivated with the ability to take initiative in a challenging, fast-paced environment.
• Excellent written communication and oral presentation skills.
• Excellent project management skills.

Technology

• Eloqua

Compensation and Location

Location: Lisle, IL (hybrid)

Salary range: USD 82,364 - 149,076 per year

Expected salary range for this position is between $82,364.00 and $149,076.00. Actual pay will be adjusted based on job-related factors permitted by law, including experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility.

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program with 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• Annual incentive program, subject to the rules governing the program (award, if any, depends on various factors including individual and organizational performance)

Equal Opportunity

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation