Lifecycle Marketing & Marketing Operations Specialist

Hands on lifecycle marketing and marketing operations role within ScreenBeam's marketing stack, combining HubSpot stewardship with demand generation activities.

Responsibilities

• Manage HubSpot contact lists, segmentation, lifecycle stages, and campaign attribution
• Oversee lead routing between HubSpot and Salesforce
• Ensure data cleanliness and perform regular data quality audits
• Assist in building and tuning lead scoring models
• Maintain HubSpot as the system of record with accurate lifecycle states, attribution, and segmentation
• Enforce marketing data standards including lead source tagging and lifecycle accuracy
• Create and manage email nurture sequences across audience segments
• Segment contacts by persona, industry, and engagement signals
• Track nurture performance and propose optimizations
• Ensure campaigns launch with appropriate nurture sequences
• Identify dormant leads and execute re engagement campaigns
• Oversee LinkedIn campaign execution including audience setup and pacing
• Initiate retargeting campaigns for website visitors and existing contacts
• Deploy campaigns across nurture programs, paid campaigns, and channels
• Collaborate with content agency and marketing team to activate assets across the funnel
• Keep ABM target account lists updated in HubSpot and Salesforce
• Build list based sequences and monitor engagement with target accounts
• Support ABM outreach initiatives in coordination with the sales team
• Import and tag event leads in HubSpot within 48 hours
• Launch post event nurture campaigns
• Flag high priority leads to sales and support follow up
• Monitor leads reaching MQL threshold and share context with sales
• Maintain end to end lifecycle visibility from capture to opportunity
• Support bi weekly lifecycle and sales sync meetings with funnel insights
• Maintain weekly marketing performance dashboards
• Track leads by source, MQL conversion, nurture engagement, and campaign outcomes
• Produce a monthly marketing report covering leads, pipeline, content engagement, and database health

Requirements

• 2–4 years of experience in lifecycle marketing, demand generation, or marketing operations
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Hands on experience with HubSpot and Salesforce
• Experience writing marketing emails and understanding engagement metrics
• Exposure to paid social campaigns, with LinkedIn preferred
• Comfortable analyzing campaign and funnel performance data
• Organized, detail oriented, and able to manage multiple projects

Technologies

• HubSpot
• Salesforce
• LinkedIn Campaign Manager

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Salary & Location

• Salary: USD 75,000 - 85,000 per year
• Location: San Jose, CA (hybrid); remote within the US with quarterly visits to the San Jose office

Why this role matters

ScreenBeam drives interest through events, partnerships, and digital campaigns. This role ensures those leads are captured, nurtured, and activated to turn awareness into pipeline.

Non negotiables

• Comfort in a lean team with evolving systems and processes
• Strong ownership mindset and ability to work independently

How to apply

Send your resume to [email protected]

Application questions

Will you now or in the future require sponsorship for employment visa status (for example, H-1B)?