In-Field Marketing Representative – Lead Generation (Events & Retail)

Onsite in-field role in Grafton, WI supporting home improvement lead generation at retail locations and local marketing events in Southeastern Wisconsin.

Responsibilities

• Represent the Callen brand with professionalism and enthusiasm at retail locations, home shows, and community events
• Have friendly, engaging conversations with homeowners about window, door, kitchen, and bath remodeling
• Spot homeowners who may be interested in future home improvement projects
• Collect contact information from interested homeowners to support follow-up and design consultation scheduling by the Customer Experience team
• Create a welcoming, energetic booth presence that reflects Callen’s quality and professionalism
• Support event execution, including setup and breakdown, organizing booth displays, and managing marketing materials

Requirements

• Valid driver’s license and reliable transportation
• Strong interpersonal skills, with the ability to initiate conversations, build trust quickly, and stay professional in a high-visibility public environment
• Ability to stand for extended periods and work in active retail or event settings
• Availability for flexible hours, including evenings and weekends
• Customer service, retail, promotions, or sales experience preferred (comprehensive training provided)
• Employment contingent on passing a background check with a seven-year lookback period

Compensation & Schedule

• $40,000 - $60,000 per year
• Base pay: $18-$19/hour (negotiable based on experience) + tiered lead bonuses
• Lead bonus starts at: $25 per qualified lead
• Bonus amounts increase through performance tiers
• Top earners: up to $100 per qualified lead
• Qualified lead defined as: a homeowner who provides contact information and ultimately schedules an in-home design consultation with a Callen sales consultant
• Full-time: 30–35 hours/week
• Part-time: 18–24 hours/week, 3–4 days, 6-hour shifts
• Typical shifts are flexible, including days, evenings, and weekends
• Top performers can earn $50,000–$65,000+ annually via hourly pay and lead bonuses

Benefits

• Paid training program
• Health, dental, vision, and life insurance available for full-time employees
• Paid Time Off and Paid Holidays for full-time employees
• 401(k) with company match
• Paid time off
• Paid training
• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance
• Employee discount
• Gain hands-on experience in customer engagement, lead generation, and sales development
• Supportive team culture where contributions are valued

Paid Training Includes

• Introduction to Callen’s history, mission, and client-first culture
• In-depth product and brand training for windows, doors, and remodeling services
• Step-by-step instruction for confidently approaching and engaging homeowners
• Hands-on training in collecting and managing lead information
• Understanding performance metrics and lead generation goals
• Field shadowing with experienced representatives at live events
• Ongoing coaching and mentorship to support success

Success Factors

• Comfort meeting new people and starting conversations quickly
• Energy, confidence, and positivity in high-traffic public environments
• Motivation driven by goals and pride in strong performance
• Professional presence while interacting with the public
• Dependability and consistency in fast-paced retail settings

Work location: On the road (onsite in Grafton, WI)