Generalist - Marketing

The Generalist - Marketing role at United Regional Health Care System is based onsite in Wichita Falls, TX. This position offers the opportunity to shape brand presence within a healthcare network, collaborating with internal teams and external partners to ensure messaging is strategic and consistent across channels. You will participate in cross-functional marketing initiatives, contribute to healthcare marketing strategy, and gain hands-on experience in content, design coordination, and media projects.

The role supports a collaborative culture that values clear communication, a proactive mindset, and a solutions-focused approach to marketing challenges. It is a hands-on position that blends writing, content development, and basic creative support to help advance branding and outreach across diverse audiences.

Responsibilities

• Create and refine marketing content for various formats, including collateral and web pages, and repurpose materials for multiple channels
• Partner with internal teams and external vendors or agencies to maintain aligned messaging and consistent branding across all marketing channels
• Assist in developing graphics and providing basic layout and design support for materials
• Contribute to photography and videography efforts for both internal and external audiences
• Support routine marketing operations, such as database management and keeping marketing materials up to date
• Perform additional tasks and responsibilities as needed

Requirements

• High school diploma or equivalent required
• Excellent English communication skills, both verbal and written
• Meticulous attention to detail
• Strong communication abilities with team members, other staff, and external partners
• Positive attitude and solid work ethic
• Self-motivated with a willingness to learn and a sense of urgency
• Ability to collaborate effectively in a team environment
• Strong organizational skills and the ability to manage multiple tasks with competing priorities with minimal supervision
• Analytical thinking and problem-solving skills, with the capacity to exercise independent judgment
• Openness to constructive feedback and direction
• Technologically proficient
• Working knowledge of Word, Excel, and other Office 365 tools
• Strong creative and professional writing capabilities
• Basic understanding of graphic design, photography, and videography; prior experience preferred

Technology

• Microsoft Word
• Microsoft Excel
• Office 365

Physical Requirements

• Mostly day-shift work with possible evenings or weekends as needed
• May be required to lift up to 25 pounds
• Ability to distinguish numbers and symbols
• Hand-eye coordination and dexterity with substantial wrist and finger movement
• Walking and occasional climbing to complete tasks
• Corrected vision and hearing within normal or near-normal range
• Ability to sit or walk for extended periods depending on duties