Marketing Manager role on-site in Watervliet, MI, overseeing Lane Automotive and Motor State Distributing to drive sales, profit, and growth across dealer and vendor networks.
Responsibilities
- Assist with planning, development, and execution of Lane Automotive initiatives
- Develop and maintain a twelve-month calendar of all marketing activities, including advertising, co-op, and social media for all Lane Automotive brands
- Participate in setting Marketing and Sales goals
- Secure and nurture relationships within the organization and with industry partners
- Serve as the central contact for all vendors and partners involved in campaigns, including customers, suppliers, and media partners
- Review industry trade publications and news outlets for competitive intel, innovative ad content, and technologies
- Create and monitor performance reports
- Conduct market research to identify trends, customer needs, and opportunities for growth
- Oversee co-op advertising budgets to ensure profitability and deliverables aligned with partner expectations
- Develop and execute paid and organic digital campaigns across social media, PPC, brand websites, email marketing, and SEO to raise brand awareness and drive traffic
- Create and maintain a digital media calendar in collaboration with the Creative Team
- Coordinate with internal and external teams to ensure timely delivery of media assets (photography, video, copy) at a high standard
- Monitor private brand websites with regular SEO audits, implement optimizations, and coordinate updates with internal and external teams
- Analyze campaign performance and provide insights for optimization
- Maintain quality of work, apply feedback, and identify opportunities to improve and promote quality
- Represent Lane Automotive at industry events, including company events, trade shows, and motorsports events
- Conduct employee performance evaluations, address disciplinary actions, and enforce company policies per the handbook
- Develop and grow direct reports by setting clear goals, providing actionable feedback, and fostering a high-performing team environment
- Collaborate effectively in a team setting
- Promote and maintain a clean, safe work environment by following procedures, policies, training, and regulations
- Ensure adherence to established policies and procedures
- Participate in continuous improvement project teams
- Assist with talent and workforce planning
- Perform other duties as assigned
Requirements
- Bachelor’s degree in marketing, communication, or a related field
- 5-7+ years of experience in marketing and/or sales with working knowledge of the automotive aftermarket industry
- Proven leadership experience in similar roles or organizations
- Familiarity with email marketing platforms such as Mailchimp, Constant Contact, or similar
- Experience with digital media platforms including Google Ads, Facebook Ads Manager, and YouTube Ads
- Experience managing social media platforms such as LinkedIn, Facebook, Twitter, Instagram, and YouTube
- Experience in digital and traditional media buying is a plus
- Experience with SEO management software/tools is a plus
- Experience with project management tools
- Strong organizational skills, detail-oriented, with excellent critical thinking, multitasking, and problem-solving abilities
- Excellent time management
- Strong quantitative and analytical capabilities
- Proficient in Microsoft Office Suite and related software
- Effective written and verbal communication skills, with the ability to analyze data and present insights
- Ability to work independently, in a team, and cross-functionally with other departments
- Self-directed with minimal supervision
- Strong problem-solving and sound judgment
- Ability to develop business relationships and foster partnerships
- Emotional intelligence and the ability to perceive, understand, and respond to emotions
- Self-awareness and understanding of how actions influence others
- Willingness to participate in company designated training
- Knowledge of and compliance with the company handbook; ability to maintain confidentiality
- Commitment to safe work practices
Technologies
- Mailchimp
- Constant Contact
- Google Ads
- Facebook Ads Manager
- YouTube
- LinkedIn
- Facebook
- Twitter
- Instagram
- Microsoft Office Suite
- SEO management software/tools
Reports To
- Vice President of Marketing
Supervisory Responsibilities
- The position supervises others and requires accountability for direct reports
Physical Demands
This office-based role involves sitting, standing, walking, stooping, kneeling, and using hands, plus operating standard office equipment. Reasonable accommodations may be provided to enable performance of essential duties.
Work Environment
Employees are expected to uphold Lane Automotive values and policies, exercise good judgment, and seek clarification when uncertain about standards. All actions should align with the company code of ethics and business conduct.
Lane Automotive Values
- Integrity: Be genuine and do what is right, even when no one is watching
- Passion: Maintain a strong sense of enthusiasm
- Innovation: Strive for continuous improvement
- Respect: Show consideration for everyone
- Accountability: Take ownership of outcomes
Lane Automotive welcomes diversity and is an equal opportunity employer. All qualified applicants will be considered without regard to race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability, or protected veteran status.
