Franchise Marketing Manager
Manager
Marketing
Business Development
Campaign Management
Channel Management
Digital Marketing
Event Management
Franchise Marketing
Lead Generation
Management
Marketing Analytics
Marketing Automation
Marketing Strategy
Marketing Technology
Paid Advertising
Partner Management
Program Management
Reporting and Analytics
Job Description
L&L Hawaiian Barbecue is hiring a Franchise Marketing Manager in Honolulu, HI (onsite) to build a marketing engine that supports franchise growth. You will help generate qualified franchise-buyer leads, strengthen the sales process with CRM-driven workflows, and partner closely with Franchise Development to move prospects from inquiry to signed units. This role comes with a competitive $60,000 to $65,000 per year range and a benefits package designed for everyday stability.
What you’ll be responsible for
- Plan and run multi-channel campaigns across digital, social, print, and events to generate qualified franchise-buyer leads and drive signed units.
- Track, measure, and report on campaign performance to support continuous improvement.
- Manage franchise development earned media channels.
- Own the relationship, deliverables, and budget for external creative and ad-placement agency partners.
- Administer and optimize HubSpot CRM operations, including pipeline hygiene, lead routing, campaign tracking, and reporting to the development team.
- Collaborate cross-functionally with operations, marketing, and legal.
- Represent the brand by staffing a booth at franchise sales expos and industry events.
- Field and qualify inbound franchise inquiries.
- Take initial sales calls when appropriate, working alongside the Franchise Development Department.
What you’ll bring
- 5+ years of marketing experience, with a strong B2B and lead-gen marketing background (franchise industry experience strongly preferred).
- A solid understanding of marketing fundamentals, including digital advertising, content marketing, CRM/email nurture, and campaign analytics.
- Excellent communication and organizational skills.
- Strong presentation, written communication, and relationship-building abilities.
- A solutions-focused, customer-service mindset.
- CRM experience (preferred).
Benefits
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Technology you’ll work with includes HubSpot.
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