Employer Brand Marketing Communications Coordinator

Employer brand and recruitment marketing communications role in Indianapolis, supporting Global Talent Acquisition with content, campaigns, measurement, and event support.

Responsibilities

• Execute employer brand marketing communications and key rhythm-of-business activities that support team objectives and increase brand visibility
• Coordinate marketing communications projects, ensuring on-time delivery and alignment across stakeholders
• Create, compile, and support social media content production to communicate key messages for recruitment and employer brand efforts
• Partner across teams to deliver integrated marketing campaigns and tactical initiatives
• Support planning and execution of trade shows and virtual events to strengthen customer engagement and brand connections
• Ensure marketing materials, content, and activities follow Cummins brand standards and messaging guidelines
• Collect, coordinate, and input campaign data to support performance measurement and marketing insights
• Use digital marketing tools, trends, and channel knowledge to optimize campaign effectiveness and expand audience reach

Requirements

• Ability to leverage digital marketing tools, channels, and emerging technologies to engage target audiences and drive results
• Take initiative and pursue new opportunities and challenges with energy, urgency, and a solutions-focused approach
• Build strong relationships and balance needs across multiple stakeholders to achieve shared objectives
• Accountability in delivering high-quality work and following through on commitments on time
• Plan, prioritize, and align activities with business goals while communicating effectively with diverse teams and partners
• High school diploma or certificate of completion of secondary education (or equivalent experience, to the extent it meets applicable regulations)
• Experience managing corporate social media channels and content
• Strong project management skills and ability to meet deadlines
• Strong copywriting/writing skills (highly preferred)
• Attention to detail and organizational skills
• Ability to collaborate in a team environment
• Eagerness to learn and grow

Technologies

• Adobe Express
• Candidate Relationship Management (CRM) platforms

Additional role details

• Supports Global Talent Acquisition through employer brand and recruitment marketing communications aimed at attracting talent to Cummins
• Creates and manages candidate-facing content across social media, the Cummins Careers website, CRM platforms, and other recruitment communications and technologies
• Develops visual content using Adobe Express and supports basic video editing for social media, employee stories, recruitment campaigns, and digital communications
• Assists with reporting and measurement of social media and digital marketing performance, identifying insights and opportunities to optimize results

Benefits

• Relocation Package: Yes