Donor Marketing and Communications Strategist

The Donor Marketing and Communications Strategist develops and implements localized marketing and communications strategies to support Versiti blood services. The role works with internal teams and field partners to strengthen donor participation, improve retention, and increase public awareness.

Responsibilities

• Design and manage localized marketing plans that align with organizational objectives to drive donor recruitment, retention, and engagement.
• Oversee the strategy and execution of promotions that support blood and platelet collections across the state.
• Provide logistical and promotional support for special blood drives, donor recognition events, and community outreach initiatives.
• Use regional data to monitor campaign performance and donor engagement metrics, and provide recommendations to support continuous improvement.
• Build relationships with local community organizations, businesses, schools, and media outlets to secure in-kind donations and sponsorships that help drive blood collection during challenging periods such as summer and holidays.
• Implement local initiatives connected to corporate partnerships while ensuring alignment with regional marketing efforts.
• Respond to inquiries connected to local and state promotions and marketing, ensuring timely and effective communication.
• Create marketing content across channels, including flyers, digital ads, newsletters, and social media posts, with strong copywriting for print, radio, and social media.
• Draft and distribute media alerts related to blood drives and other public relations content under guidance from the PR department, maintaining alignment with Versiti messaging and brand standards.
• Maintain consistent brand representation in all communications, following established messaging, tone, and design standards.
• Serve as a liaison among field operations, corporate marketing, and communications teams to align initiatives and meet regional marketing needs without direct authority.
• Perform other duties as assigned within the scope of the job classification.
• Understand and follow all applicable regulatory and compliance requirements, and comply with standard operating policies and procedures.

Requirements

• Bachelor's degree in marketing, Communications, Journalism, or a related field (required).
• 4 to 6 years of experience in marketing, public relations, communications, or a related field, ideally in healthcare, non-profit, or community engagement sectors (required).
• Ability to develop localized marketing strategies aligned with organizational goals, using market research to tailor campaigns (required).
• Advanced ability to create a range of marketing materials, with proficiency in design software and content management systems (required).
• Exceptional organizational skills for managing multiple projects in a fast-paced setting (required).
• Commitment to providing exceptional service to donors and stakeholders (required).
• Familiarity with Hootsuite, Sprout Social, or similar tools for managing social media platforms (required).
• Knowledge of Google Analytics and other analytics tools to track campaign performance (required).
• Experience with Salesforce or a similar CRM system for donor management and engagement (preferred).
• Familiarity with HubSpot or Marketo for automating and analyzing marketing campaigns (preferred).
• Skill with Adobe Creative Suite (Photoshop, Illustrator, Canva) for designing marketing materials (preferred).
• Experience planning and promoting blood donation and community outreach events (desired).
• Experience with Eventbrite or Cvent for event promotion and management (desired).
• Knowledge of Mailchimp or Constant Contact for email marketing and donor communication (desired).
• Ability to use Asana or Trello for project management and team collaboration (desired).
• Experience building relationships with local stakeholders and securing in-kind donations and sponsorships (preferred).
• Knowledge of digital marketing strategies including social media, email marketing, and SEO (desired).

Technologies

Salesforce, HubSpot, Marketo, Adobe Creative Suite (Photoshop, Illustrator, Canva), Hootsuite, Sprout Social, Google Analytics, Eventbrite, Cvent, Mailchimp, Constant Contact, Asana, Trello

Benefits

• Medical, Dental, and Vision Plans
• Paid Time Off (PTO) and Holidays
• Short- and Long-term disability
• Life insurance
• 7% match dollar for dollar 401(k)
• Voluntary programs
• Discount programs

Total Rewards Package

The target salary is based on internal averages. Versiti sets salary ranges aligned to local markets for the job location. Compensation decisions consider internal salary averages and differentiation based on education, experience, skills, and performance. Specific salary and benefits information is shared during the phone screening based on location and qualifications. Versiti provides a comprehensive benefits package based on job classification. Full-time regular employees are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, and others.

Work Location

• #LI-Hybrid
• #LI-AB1

Dayton, OH (hybrid)