Director of Sales & Marketing
Job Description
Dickie Brennan & Company is hiring a full-time Director of Sales & Marketing to lead sales and marketing strategy across its family of restaurants. Based in New Orleans, LA (onsite), this role connects revenue goals with guest growth through hands-on sales leadership, omnichannel marketing, and public-facing partnerships. If you value building relationships, managing performance, and translating market insight into action, this position offers a clear path to drive impact.
Responsibilities
- Develop sales targets in partnership with management and ownership.
- Collaborate with the marketing team on growth programs and promotions.
- Meet or exceed assigned sales revenue goals.
- Develop and track team sales metrics (calls, site tours, new customers, etc.) and deliver accurate reporting.
- Plan and lead outside sales missions, including face-to-face and phone outreach.
- Create and maintain sales presentations for direct customers (individuals, corporate) and indirect customers (hotels, DMCs).
- Identify and analyze local and regional competition.
- Handle or assign inquiries (web, phone, restaurant) to team members.
- Participate in site tours, menu tastings, booking processes, operational updates, and client handoff to operations as needed.
- Oversee business development activities within the sales department, including forecasts, performance goals, and ongoing review against plans.
- Conduct regular outreach to acquire new customers and maintain relationships with existing ones, ensuring prompt and systematic responses to inquiries and feedback.
- Follow up on proposals and negotiate contracts.
- Maintain and oversee established sales systems and processes.
- Direct day-to-day public relations, press, and marketing communications (in-house and with external agencies).
- Develop marketing communication campaigns with clear messaging tailored to target accounts, markets, and segments.
- Create and monitor sales and marketing operating budgets, identifying opportunities to reduce costs or increase impact.
- Apply omnichannel marketing expertise across digital, social, SEM, SEO, direct mail, print, broadcast, and CRM, including search and digital media optimization.
- Manage projects and deadlines, including post-campaign analysis.
- Negotiate and manage media and promotion contracts and oversee promotional materials while maintaining consistent brand standards.
- Identify and pursue new sales and marketing channels and opportunities.
- Oversee internal and external corporate communications, including public relations initiatives, and plan marketing events in coordination with restaurant and event management.
- Keep restaurant leadership informed of sales and marketing activities and analyze customer research, market conditions, and competitor information to guide focus.
- Build and maintain relationships with industry influencers, strategic partners, and the customer base; represent the restaurants at industry events and trade association meetings.
- Support guest growth through social media, email newsletters, website, and content platforms, staying current on social media trends and best practices.
- Lead the design, implementation, and facilitation of the overall sales and marketing strategy and plans.
- Partner with ownership to identify, evaluate, and structure potential agreements for venues, concepts, or partnerships.
- Collaborate with chefs to develop menus for client tastings, seasonal events, and special events, and serve as liaison for setup, presentation, and timing.
- Provide training and leadership to sales and marketing teams, establish clear responsibilities, conduct performance evaluations, and support team development.
- Maintain active participation in relevant industry organizations and support team members in obtaining agreed-upon professional training and certifications (e.g., CCE, CMP).
- Perform related work and other duties as assigned, maintaining professional conduct and a positive attitude toward the company, clients, and colleagues.
Requirements
- Bachelor’s degree (BA/BS) in Marketing, Business, or related field; Marketing preferred.
- Minimum of five years of experience in hospitality sales/marketing, plus five years managing a sales team.
- Strong verbal, written, interpersonal, and presentation skills.
- Ability to organize and convert key information into clear, concise written documents.
- Excellent organizational, project management, multi-tasking, time-management, follow-up, and analytical skills with strong attention to detail.
- Solid food background and/or passion for food and fine dining, with strong knowledge of the local market.
- Strong leadership and management skills.
- Proficiency in Microsoft Office and modern digital collaboration tools; strong internet and email skills.
- Working knowledge of professional office operations and standard office equipment.
- Ability to thrive in a team-oriented, fast-paced environment with a strong customer-service orientation.
- Commitment to integrity and honesty in all situations.
- Ability to work efficiently and independently with a drive to succeed, including discretion with confidential business, customer, and employee information.
- Ability to respond calmly and make sound decisions when handling guest issues in a fast-paced environment.
- Maintain a high level of professional appearance and demeanor and navigate office, restaurant, and outdoor function environments.
- Physical ability to sit or stand for extended periods; bend, stoop, reach, kneel, crouch, twist, lift, push, pull, and grip as needed. May occasionally lift up to 30 pounds; push, pull, or move items up to 50 pounds.
- Manual dexterity sufficient to operate office equipment.
- Flexible schedule based on special events and operational needs, including evenings, weekends, and holidays as required by special events.
- Adhere to company attendance requirements; appearance, hygiene, and dress code guidelines; and all company rules and regulations.
- Access to reliable personal transportation is required.
Technologies
- Microsoft Office
- Digital collaboration tools
- SEM
- SEO
- CRM
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Equal Opportunity Employer and Drug-free Workplace. Dickie Brennan & Company participates in E-Verify. This position is at-will and this description does not constitute an employment contract.