Director of Marketing

The Director of Marketing at Sapient Bioanalytics leads the strategic direction and day-to-day execution of the company’s marketing function. The role focuses on brand positioning, demand generation, voice-of-customer insights, and conference and event strategy, while modernizing marketing operations through structured adoption of AI tools and workflows.

Strategic Marketing Leadership

• Develop and execute the company’s overall marketing strategy in alignment with corporate growth objectives and its positioning within the multi-omics and life sciences services markets.
• Serve as the principal steward of brand and market positioning, ensuring messaging consistency across internal and external communications.
• Advise the CEO and business development leadership on market perception, competitive positioning, and go-to-market strategy.
• Own end-to-end accountability for inbound marketing performance, including search engine optimization, content marketing, and paid digital advertising programs.
• Maintain a close working relationship with business development and sales leadership to ensure marketing strategy supports commercial objectives.
• Maintain ownership of an assigned workstream within the company’s ongoing Commercial Transformation initiative.

Voice-of-Customer and Demand Generation

• Direct the voice-of-customer program to ensure market feedback is captured, analyzed, and communicated to executive leadership and other relevant stakeholders.
• Use AI-driven analysis of voice-of-customer data, inbound lead qualification, and campaign performance measurement to extend the capacity of a lean marketing function.

AI and Marketing Operations Modernization

• Lead the evaluation, selection, and implementation of artificial intelligence tools and platforms across content development, search engine optimization, campaign analytics, and lead scoring.
• Establish governance standards for AI-assisted content production that protect search engine performance and preserve brand voice, including review protocols to reduce the risk of content reading as machine-generated.
• Partner with the company’s systems and AI function to align marketing technology initiatives with broader data and automation strategy, integrating marketing operations with enterprise-wide AI initiatives rather than running in parallel.
• Maintain working knowledge of emerging marketing technologies to make informed build, buy, and outsource decisions.

Paid Media and Conference Strategy

• Oversee paid media programs, including existing LinkedIn and Google advertising campaigns, and evaluate opportunities for expansion.
• Establish the annual conference and event strategy, including selection criteria, target audience definition, and messaging, in coordination with business development leadership.
• Define and monitor return-on-investment benchmarks for conference participation, consistent with standards of no fewer than twenty qualified meetings per conference and fifty qualified meetings at major industry conferences.
• Provide strategic direction to operational staff responsible for conference logistics and outreach execution.
• Coordinate with operational staff supporting conference execution and inbound lead follow-up to align marketing strategy with field execution.

Agency Management and Vendor Governance

• Select, engage, and manage external agencies and freelance resources for content production, graphic design, and related creative services.
• Establish and monitor service-level expectations, budgets, and contractual terms with external marketing vendors.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience within life sciences, diagnostics, contract research, or an adjacent regulated industry.
• Minimum of eight years of progressive marketing experience, including demonstrated experience developing and executing marketing strategy (not solely executing programs designed by others).
• Demonstrated experience implementing artificial intelligence tools within a marketing function, including content generation, campaign analytics, or lead scoring applications.
• Demonstrated ability to manage external agencies and freelance resources in lieu of a large internal team.
• Excellent written and verbal communication skills, including the ability to partner effectively with executive leadership and sales or business development functions.

Compensation and Benefits

Base Salary: USD 155,000 to 185,000 per year, commensurate with experience.

Benefits: Standard Company benefits, as provided to similarly situated employees.

Work Environment

• Onsite role based at Sapient Bioanalytics’ headquarters in San Diego, CA.
• Some travel may be required to support conference attendance and related business development activities.