Digital Marketing Manager

Responsibilities

• Directly manage and support employees across paid advertising, web development, product management, design, and social media.
• Provide guidance, set priorities, and ensure accountability across projects and campaigns.
• Foster collaboration between creative, technical, and marketing teams to align on business goals.
• Develop and oversee integrated digital strategies that drive traffic, engagement, and online sales.
• Ensure consistency and synergy across paid media, SEO, website enhancements, social campaigns, and email marketing.
• Manage timelines, resources, and deliverables across multiple teams and projects.
• Track KPIs such as website traffic, conversion rates, ROI on ad spend, and customer acquisition cost.
• Review reports prepared by team members, highlight insights, and present findings to senior leadership.
• Identify bottlenecks or inefficiencies in workflow and propose process improvements.
• Ensure that the customer journey across the website, ads, and content is seamless and conversion-focused.
• Oversee A/B testing, UX improvements, and CRO efforts led by the team.
• Partner with design and development to refine landing pages and website functionality.
• Coordinate with external vendors, agencies, and contractors as needed, serving as the internal point of contact for ongoing projects.
• Ensure that all deliverables from external partners align with internal strategies, timelines, and quality standards.
• Communicate vendor activities and updates to leadership, while collaborating on budget and strategic approvals.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in digital marketing or web operations, with proven leadership/management experience.
• Strong understanding of digital channels (paid ads, SEO, social, design, web dev), with ability to oversee rather than execute each function.
• Demonstrated ability to manage cross-functional teams and complex projects.
• Data-driven mindset with experience analyzing KPIs and improving ROI.
• Excellent communication skills to bridge creative, technical, and marketing disciplines.
• Strong project management skills with ability to prioritize competing tasks.
• Adaptability and strategic thinking to evolve with market and technology trends.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Job Type: Full-time

Salary: USD 125,000 - 150,000 per yearly

Location: Burbank, CA (onsite)