Digital Marketing Manager

Responsibilities

• Develop and implement a comprehensive social media strategy and content plan in collaboration with the creative team, stakeholders, and industry influencers to boost brand visibility and engagement.
• Build, execute, and monitor platform-specific content plans for Facebook, Instagram, LinkedIn, YouTube, and emerging channels aligned to organizational objectives.
• Drive content creation, ensuring creativity, speed, and alignment with the brand strategy.
• Identify cultural trends, platform shifts, and audience behaviors, activating them in brand-relevant ways.
• Lead social influencer initiatives, coordinating with internal clients and partners to meet objectives.
• Maintain social specifications documentation and update the creative services team on platform changes.
• Promote an always-on, agile content creation cadence that reflects the pace of culture.
• Measure creative performance, optimize content strategies, and translate insights into action.
• Analyze and report social performance against defined KPIs and brand objectives.
• Support broader Social and Communications initiatives as needed.
• Plan, execute, and monitor social media campaigns across multiple platforms to enhance PPAI’s digital presence.
• Partner with Marketing, Media, PR, and Agency teams to ensure integrated and consistent messaging.
• Oversee social media accounts, fostering audience interaction through community management and timely responses.
• Analyze audience insights and trends to refine strategies, expand reach, and grow follower counts.
• Manage relationships with internal clients for campaigns, delivering plans with objectives, timelines, and review cycles.

Requirements

• 5-7 years of experience in social media strategy at a brand or agency, with agency experience strongly preferred.
• Proven ability to cross-collaborate across marketing, creative, and client teams.
• Successful track record translating brand and communications strategy into high-performing social content.
• Deep understanding of social platforms, trends, and creator-driven content ecosystems.
• Strong point of view on best practices for Facebook, Instagram, LinkedIn, YouTube, and emerging platforms.
• Experience creating and managing social content calendars.
• Familiarity with social media management and listening tools such as Sprout Social or similar.
• Ability to operate with confidence and sound judgment in fast-paced, ambiguous environments.
• Community management experience preferred.
• Demonstrated thought leadership in social strategy or platform innovation.
• Ability to attend and capture content at PPAI events and conferences for real-time postings aligned to priorities.
• Experience or familiarity with WordPress and website UX is a plus; willingness to learn website tools and strategy is required.

Technologies

• Sprout Social
• WordPress
• Monday.com
• HubSpot

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Knowledge, Skills, and Abilities

• Analytics and reporting: strong ability to interpret data and optimize campaigns, with experience pulling insights from Sprout Social, HubSpot, and related tools.
• Content creation: collaborate with content teams to produce compelling, socially engaging content.
• Project management: manage multiple projects and campaigns simultaneously, meeting deadlines.
• Communication: strong written and verbal communication for cross-functional collaboration.
• Adaptability: thrive in a fast-paced environment and stay current with industry trends.
• Technology platforms: comfortable using project management tools such as Monday.com.

Work Environment

• Office environment
• Trade show floor or event venues
• Temperature controlled environment
• Travel approximately 10-20% is required

Physical Activity

• Sitting
• Standing
• Lifting
• Pushing/Pulling
• Bending/Stooping
• Extended work hours, extended weeks

Application Questions

• What pay range are you seeking?
• Have you completed the following level of education: Bachelor's Degree?
• Travel is required for this position, are you willing to travel?
• Are you local and willing to work onsite multiple days per week at PPAI HQ in Irving, TX on a hybrid remote work schedule?
• What percentage growth did you drive on the social media platforms you managed?
• How many years have you directly managed social media accounts?